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Tag Archives: Change

Ford’s Jim Farley on the importance of putting your brand in the hands of customers

January 6, 2012 – 1:56 pm

During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service live on stage. The discussion was focused on a powerful theme, putting your brand in the hands of customers. Certainly for any business, large and small, the idea of empowering customers [...]

Leadership in an Era of Digital Darwinism

December 16, 2011 – 1:04 pm

As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Apple, business, Business - Marketing, customer, darwin, digital darwinism, end of business as usual, engage, innovation, leadership, social media, steve+jobs, transformation | Comments Off

Introducing EndofBusiness.com

September 12, 2011 – 9:12 am

In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com. About the book: TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, business, Business - Marketing, end of business as usual, endofbusiness, New Communications, social media | Comments Off

Social Media is not Going to Save Your Business

July 26, 2011 – 11:03 am

To truly see opportunities within social media requires viewing the consumer landscape through a different lens… Social media is enjoying yet another gust beneath its wings. Google Plus is rekindling the love affair of social networking among the early adopters and mavens who friended their way to higher Klout scores and also social network fatigue. [...]

By brian | Posted in Industry Blogs | Also tagged adaptive, business, Business - Marketing, Culture, service, social media | Comments Off

The Number One Least Asked Question in Social Media…Why?

July 6, 2011 – 8:29 am

The number one least asked question in social media is also the most important… Asking “why” in all aspects of business and life in general is unexploited. Day in and day out I help businesses understand the opportunity that lies within new media, not because of Twitter or Facebook. I do so because opportunity is [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, content, engage, smms, social business, social media, why | Comments Off

This is a Time for Leaders to Lead not React

June 7, 2011 – 10:19 am

If you’re reacting, someone else defines what you’re going to do, rather than defining what people need to do. Your businesses faces great change. This statement is true about customers, competitors, and everyone else affecting market behavior. The question is, what are you going to do about it? Customer engagement, and specifically customer engagement in [...]

By brian | Posted in Industry Blogs | Also tagged adaptive business, business, Business - Marketing, crm, dr. natalie, roi, scrm, social business, social media | Comments Off

In Social Media, Your Return Represents Your Investment

June 1, 2011 – 6:06 am

Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled, although initially daunting, proves easier and far more rewarding in the long run. Such is true for social media. I read a review about Engage once that read, [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Culture, fast and easy, marketing sherpa, marketingsherpa, social media | Comments Off

Customer-centricity Begins with Creating a Culture of Change

May 26, 2011 – 8:06 am

Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, “how can we use new media to get closer to customers?” The answer is not, develop a social media strategy to start engaging with customers. The answer is, change. Any organization that focuses [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, Culture, social business, social media, transformation | Comments Off

Engage with Purpose

May 4, 2011 – 8:23 am

I was recently interviewed by my friends at WebCopyPlus. I thought I’d share it with you here… At a time when everyone with a smart phone and a Twitter account boasts social media genius, digital analyst Brian Solis renews our faith in the existence of intelligent discourse in that realm. Author of Engage!, a comprehensive [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, engage, leadership, management, process, social media | Comments Off

The Games Businesses Play with Customers

April 18, 2011 – 6:59 am

Part four in a four-part series on innovation and change as the new schools of business management… As a child, you most likely played two very popular playground games, dodge ball and four square. If you’re an adult who is also an early adopter of emerging mobile applications, chances are you play them once again. [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, dennis crowley, dodgeball, Entrepreneur, foursquare, innovation, social media | Comments Off