Tag Archives: buzzwords

Follow the Top Unique Leading Leader

- by Phil Dennison, Senior Marketing Specialist It’s a topic we’ve addressed before — buzzwords and jargon in press releases — but Mark McClennan at Schwartz Communications has come at it from a unique way. He took Adam Sherk’s list of the most overused words and phrases in press releases, and made a word cloud [...]

Want Your Release to Fit In? Use These Words!

– by Phil Dennison, Senior Marketing Specialist About a year ago,  we wrote about gobbledygook phrases — words that are used over and over in press releases and other marketing materials, but serve little purpose other than cluttering up your news. We included a link to the HubSpot Gobbledygook Grader, developed by David Meerman Scott, [...]