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5 Trends That Will Change CRM

January 30, 2012 – 9:51 am

I was recently asked to join a group of experts to contribute thoughts on trends driving the evolution of CRM over the next five years. I must say, that it’s a group of individuals whom I not only respect, but also am lucky enough to know in the real world. - Ray Wang, Principal Analyst [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, crm, denis pombriant, Disruptive Technology, esteban kolsky, gamification, I.F., influence, influence factor, lauren carlson, paul greenberg, ray wang, social media, softwareadvice | Comments Off

The Mobile Marketing Value Exchange

January 26, 2012 – 8:21 am

Guest post by Scott Forshay, creator and editor of mobi.luxe. Following him on Twitter @mobiluxe Establishing consumer relationships through mobile marketing, as with any successful, productive relationship, inherently requires a mutual exchange of value. Whether consumers are opting-in for brand communications via SMS or engaging with the brand in a single instance through scanning a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, luxury, media, mobile, New Communications, Premium, scott forshay, social | Comments Off

Looking Beyond 2012: Trends for Leading Transformation

January 23, 2012 – 9:11 am

Part 16 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… It’s a new year and a new set of predictions to set goals and expectations for 2012. I won’t bother you with the top 10 emerging social networks or apps to focus time and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, Business - Marketing, darwin, disrutptive, emerging, end of business, Facebook, New Media University, pinterest, quora, sarah+lacy, series, Social Issues, social media, technology, Trends, twitter | Comments Off

Digital Trends: Strategies for Reaching and Influencing Connected Consumers

January 16, 2012 – 7:42 am

In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault however. Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, Business - Marketing, connected customers, digital, digital darwinism, evolution, innovation, monster.com, social media, Trends | Comments Off

Ten Social Media Strategies to Define a Successful 2012

January 10, 2012 – 7:56 am

Welcome to another New Year! While everyone else is busy thinking about or already breaking their New Year resolutions, it’s time for us to take a moment to rethink what it is we can really do better now and over the next 12 months. I’m sure you heard it everywhere last year. Experts found the [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, Business - Marketing, end, monster.com, prediction, resolution, social media, Strategy, tips | Comments Off

Ford’s Jim Farley on the importance of putting your brand in the hands of customers

January 6, 2012 – 1:56 pm

During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service live on stage. The discussion was focused on a powerful theme, putting your brand in the hands of customers. Certainly for any business, large and small, the idea of empowering customers [...]

By Brian Solis | Posted in Industry Blogs | Also tagged BlogWorld, BlogWorld Expo, Business - Marketing, Change, Conferences & Events, ford, Jim Farley, New Communications, organizational, revolution, social media, transformation | Comments Off

Leadership in an Era of Digital Darwinism

December 16, 2011 – 1:04 pm

As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Apple, Business - Marketing, Change, customer, darwin, digital darwinism, end of business as usual, engage, innovation, leadership, social media, steve+jobs, transformation | Comments Off

The New, New Twitter and What It Means to You and Your Business

December 10, 2011 – 6:05 pm

The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is [...]

By Brian Solis | Posted in Industry Blogs | Also tagged brand, brand page, Business - Marketing, enhanced, Facebook, Google, new, profile, social media, twitter | Comments Off

USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture

December 2, 2011 – 9:17 am

Jon Swartz is a veteran journalist who has covered Silicon Valley’s highs and lows over the years. As Swartz says, he’s seen it all and along the way, he’s chronicled not only the events but its impact on business, culture, and society. Jon joins us on (R)evolution to discuss disruptive technology, what it means and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, Culture, disruptive, jon swartz, revolution, Silicon Valley, social media, technology, usa today | Comments Off