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BWELA 2011: 7 Key Takeaways from BlogWorld Expo 2011

November 7, 2011 – 8:05 am

By Amy Yen, Marketing Specialist, Business Wire Los Angeles BlogWorld Expo is a daunting place to be. There are more than 150 sessions featuring more than 250 speakers over three days, not to mention the fact that the whole place is basically teeming with really smart people with really interesting ideas about absolutely everything. So, [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Amber Naslund, Amy Yen, blogging, blogs, BlogWorld, BlogWorld Expo, BlogWorld LA, BusinessWired, BWELA, Chris Brogan, Dennis Yu, EdgeRank, Facebook, Facebook EdgeRank, ford, Google, Google Panda, google plus, Guy Kawasaki, Jim Farley, mobile, new media, Panda, seo, Shane Ketterman, social media, Technorati | Comments Off

Daylight Saving Time: Keep it in Mind When Sending Press Releases this Weekend

November 3, 2011 – 6:13 am

Almost 70 countries around the world utilize Daylight Saving Time, which begins in the U.S. this weekend. Those sending press releases this weekend should heed the changes when choosing their distribution times.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, media tips, PR, Press Release, Press Release Tips, public relations | Comments Off

Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL Press Releases

November 1, 2011 – 7:53 am

The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.

By Monika Maeckle | Posted in Industry Blogs | Also tagged new media, Press Release, press release 2.0, Press Release Optimization, seo, social media, social media press release, Social Media Release | Comments Off

BW50: Without You, There is No Us

October 24, 2011 – 9:59 am

Business Wire President Gregg Castano on Business Wire’s recent 50th anniversary event in San Francisco, the city of our founding, and on the value of our clients to our continued growth and innovation.

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged 50th Anniversary, Business Wire 50th Anniversary, BW50, Cathy Bar, Gregg Castano, Lorry Lokey | Comments Off

Business Wire Gives Back: Texas Butterfly Fan Uses Social Media as Monarch Butterfly Ambassador

October 17, 2011 – 10:17 am

Business Wire Gives Back: Monika Maeckle, Texas butterfly ambassador, helps kids understand the Monarch butterfly migration at the San Antonio Botanical Garden’s Amazing Butterflies exhibit.

By Monika Maeckle | Posted in Industry Blogs | Also tagged 50th Anniversary, Business Wire gives back, BW Gives Back, Monarch butterflies, Monika Maeckle | Comments Off

PRSA International Conference Preview: See you in Orlando!

October 14, 2011 – 6:13 am

Business Wire sets up camp at the PRSA International Conference this weekend. Come by and say hello at Booth #401/403 where you can register for a chance to win an iPad2 and get a free online newsroom consultation.

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged #PRSAIcon, Greg Jarboe, Laura Sturaitis, mobile alerts, multimedia press releasees, online newsrooms, PR, PR conference, PR measurement, press release measurement, press releases, PRSA, PRSA 2011, PRSA International Conference, public relations | Comments Off

Tips for Effective Searching: Knowing your Defaults Results in Better Google Search Engine Results

October 13, 2011 – 6:13 am

When trying to get relevant search engine results from Google, it helps to know your defaults. Here’s some tips for improving your searching from our resident datadiva, Sandy Malloy.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, Google, Google search tips, Press Release Tips, press releases, search, search engine optimization | Comments Off

Press Release Issuers Can Target Influencers via Business Wire’s SmartBrief Partnership

October 12, 2011 – 6:13 am

Business Wire’s expanded partnership with Smartbrief offers press release issuers a broad brush and single stroke in one fell swoop: comprehensive wire distribution with targeted industry newsletters

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, Press Release Tips, SmartBrief | Comments Off

NASDAQ as SRO: An Oxymoron

October 10, 2011 – 2:06 pm

NASDAQ as a self regulatroy organization (SRO) is proving to be an oxymoron.

By Monika Maeckle | Posted in Industry Blogs, Investor Relations | Also tagged disclosure, IR, SEC | Comments Off

NYSE Opening Bell with Warren Buffett: A Day in the Life of SVP of Marketing Tom Becktold

October 10, 2011 – 9:22 am

Here’s a glimpse into one of the best days I’ve experienced in my 23 years at Business Wire. This is a recap of my experiences planning and participating in the Business Wire 50th Anniversary NYSE Opening Bell events on Friday, September 30. (Learn more about Tom Becktold) We had planned for months – event details, [...]

By Jessica Lueck, Marketing Associate | Posted in Industry Blogs | Also tagged 50th Anniversary, berkshire hathaway, Business Wire Events, Cathy Baron Tamraz, college video contest, Tom Becktold, warren buffett | Comments Off