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Business Wire Journalist Survey to Monitor Trends in Media Research Tools

August 2, 2011 – 8:01 am

For nearly 50 years Business Wire has long served two constituencies: those companies and organizations that distribute their press releases over our network; and information recipients, foremost among them members of the media. Today we are conducting a short survey to look at the news gathering process of today’s journalists. The term “journalist” has expanded over the years [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged business wire, Media Survey, MRT | Comments Off

PR Peeps Poll: Generating Clips Still Most Important in Measuring Press Release Success

February 22, 2011 – 6:13 am

Generating clips and earned media still number one measure of press release success, says PR Peeps Poll

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Measurement, Polls, PR Peeps poll, PR Peeps Polls, Press Release | Comments Off

PR Peeps Poll: Twitter the Favored Social Media Tool, Facebook Not Far Behind

January 5, 2011 – 6:08 am

PR Peeps Poll finds that public relations practitioners prefer Twitter over other social media tools. Facebook comes in second.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Polls, PR Peeps Polls, public relations, twitter | Comments Off

PR Peeps Poll: 43 Percent Cite Driving Traffic as Primary Objective in Optimizing Press Releases

November 3, 2010 – 8:02 am

More than 40 percent of PR Peeps polled say they optimize their press releases for search engines in order to drive traffic back their websites. Second reason was to influence search engine results.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, EON: Enhanced Online News, Polls, PR Peeps poll, PR Peeps Polls, Press Release, press release 2.0, Press Release Optimization, press releases, public relations, seo, social media, Social Media Release | Comments Off

Tech PR Peeps Poll: 80.4% Say Twitter Overrated As Tool for Pitching Authors

October 25, 2010 – 8:00 am

This is a guest post from Travis Van. Travis is the founder of Business Wire partner ITDatabase, a research platform for tech industry PR. Social media fever runs so high these days that it’s tough for tech PR pros to distinguish real opportunities from the useless fluff regularly offered up by pundits. Particularly unclear is [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs, Media relations | Also tagged blogging, business wire, email, Facebook, linkedin, new media, pitching, poll, PR, PR Peeps Polls, Press Release Tips, tech pr poll, twitter, web 2.0 | Comments Off

PR Peeps Poll: Almost 70% Tweet the Links to Press Releases

September 3, 2010 – 8:50 am

Almost 70% tweet the links to their press releases, Business Wire’s August PR Peeps Poll finds

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, new media, Polls, PR Peeps Polls, Press Release, Press Release Tips, press releases, twitter | Comments Off

Tuesday Mornings the Best Time to Send a Press Release According to PR Peeps Poll

August 4, 2010 – 8:56 am

PR Peeps Polled said Tuesday Mornings are the best day to send a press release

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, how-to press release, Polls, Press Release, Press Release Tips, press releases | Comments Off

PR Peeps Poll: What’s Your Biggest Digital Pet Peeve? Almost 40% said “All of the Above”

July 8, 2010 – 11:22 am

PR Peeps Poll: What’s your top digital pet peeve? Almost 40% of Professional Communicators said “all of the above.” Are we really ruder than decades ago? Apparently so.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, digital etiquette, digital manners, Education, new media, Polls, PR Peeps poll, social media, web 2.0, Webinars | Comments Off

PR Peeps Poll: 85% say they put hyperlinks in press releases

June 2, 2010 – 9:27 am

PR Peeps Poll suggests 85% use hyperlinks in press releases but our internal audit suggests otherwise.

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, hyperlinks in press releases, Monika Maeckle, Polls, PR Peeps poll, Press Release, Press Release Optimization, Press Release Tips, public relations | Comments Off

PR Peeps Poll: 18% haven’t downloaded any apps to their SmartPhone

April 12, 2010 – 9:55 am

The periodic PR Peeps Poll results are in and suggest that of those PR folks who own SmartPhones, 18% have yet to download any apps. What does that mean? Perhaps the ultimate app, the web browser, already comes pre-installed on every phone and covers most people’s basic browsing needs. Of the 82% of SmartPhone owners who HAVE downloaded apps [...]

By Monika Maeckle, Vice President New Media Business Wire | Posted in Industry Blogs | Also tagged business wire poll, iphone apps, Polls, smartphones | Comments Off