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Business Wire Florida office…movin’ on up!

January 26, 2012 – 8:00 am

by Laura Sturaitis, EVP Media Services & Product Strategy I know it might get on some people’s nerves, even on a good winter’s day, to be focusing on the lucky one’s at Business Wire’s South Florida office in January, but add to that bit of geographical luck that the BW Florida team is now happily [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire offices, customer service, Laura Sturaitis | Comments Off

Adding Video to Maximize Your Reach and Exposure

July 6, 2010 – 7:36 am

- by Claudia Perez-Bonilla, Client Services Representative, Business Wire/Florida On June 22nd, Business Wire Florida media luncheon attendees were able to partake in a lively discussion with video experts and marketing, PR and corporate communications professionals on the benefits of adding video to press releases to gain visibility and exposure. Hosted by JM Family Enterprises [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Business Wire Events, Doug Perry, how to use video, Janice Essick, multimedia, new media, Pilar Portela, Press Release Tips, Rachel Toole, Rick Christie, Smart News Release, using video, video, video press releases | Comments Off

Reminder: Business Wire Florida Event on Video Tomorrow

June 21, 2010 – 1:17 pm

South Florida-area PR & IR pros, don’t forget about the free Business Wire Florida event tomorrow, “Adding Video to Maximize Your Reach, Exposure & Pick-Up.” Speakers will include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, Doug Perry, MEDIAmobz, multimedia, Palm Beach Post, Press Release Tips, Rachel Toole, Rick Christie, video, video and press releases, WPBF | Comments Off

BW Florida Event Presents Views From All Sides of the Press Release Spectrum

April 22, 2010 – 10:34 am

On April 13, Business Florida hosted a media breakfast that brought together panelists from all sides of the “press release spectrum”: a traditional journalist, a blogger, an SEO expert & a multimedia business reporter. The audience remained engaged as our moderator, Business Wire Executive Vice President of Media Services & Product Strategy Laura Sturaitis, asked [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged bloggers, blogging, blogs, business, business wire, Business Wire Events, BusinessWired, Cindy Kent, journalism, Laura Struraitis, Margie Schneider, Maria de los Angeles, Miami Herald, Niala Boodhoo, PR, Press Release Tips, press releases, public relations, seo, social media, Sun Sentinel, Ten Golden Rules | Comments Off

Florida Experts Discuss PR Strategies and Trends in the US Latino Market

August 26, 2009 – 9:35 am

Business Wire Florida hosted “Hispanic PR Strategies & Marketing Trends,” a media breakfast for Miami-area communicators on August 13. The event featured a panel discussion on communications efforts targeting the US Latino market.
Gina Amaro Rudan of Genuine Insights moderated the panel, which included:

Manny Garcia, Executive Editor/Director, El Nuevo Herald
Mark Fauntleroy, Brand Manager, Experian Consumer Research
Arturo [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged business wire, Business Wire Events, El Nuevo Herald, Experian Consumer Research, Genuine Insights, Hispanic marketing, hispanic PR, Hispanic PR strategies, impreMedia, ImpreMedia Digital, Latino PR, LatinoWire, Telemundo, Terra Networks | Comments Off

Upcoming Business Wire Events – August 4 Edition

August 4, 2009 – 11:47 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]