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Marketing Professionals Go in Depth on Engagement at Social Media Masters

February 15, 2011 – 10:45 am

by Amy Yen, Marketing Specialist, Business Wire LA Last week, Business Wire was proud to be a sponsor of Social Media Club’s Social Media Masters workshop, a one-day program in San Diego offering advanced social media training in a unique format. Brian Solis, author of Engage, was the keynote speaker for the event, which also [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Brian Solis, business wire, BusinessWired, Carri Bugbee, Chuck Hester, Facebook, Keller Feller, linkedin, Murray Izenwasser, Neal Schaffer, Paul Dyer, Press Release Tips, seo, social media, Social Media Club, Social Media Masters, twitter | Comments Off

Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

February 3, 2011 – 8:45 am

Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.

By Monika Maeckle | Posted in Industry Blogs | Also tagged All Things Press Release, business wire, Education, how-to press release, Monika Maeckle, new media, PR, Press Release, press release 2.0, Press Release Optimization, Press Release Tips, Press Release writing, press releases, social media, Webinars | Comments Off

Upcoming Event: Best Practices for Online Press Releases

January 3, 2011 – 1:38 pm

Start the new year right — sign up for our upcoming webinar, “A Successful Online Press Release: From Start to Finish.” Join Market Motive Online PR Professor Greg Jarboe and Business Wire Product Manager Joseph Miller to learn cutting-edge practices for the modern optimized press release. This workshop will cover current best practices of the [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Business Wire webinar, EON: Enhanced Online News, Greg Jarboe, Joseph Miller, online press release, Press Release Optimization, Press Release Tips, Webinars | Comments Off

Philadelphia Business Editors Discuss Changes in the Newsroom, Useful Pitching Tips

December 15, 2010 – 8:36 am

By: Cecile Oreste, Media Relations Specialist/DC Business Wire/Philadelphia hosted a “Meet the Editors” event on Tuesday, December 7th. The panel discussion, moderated by Cecile Oreste of Business Wire, featured Craig Ey, Editor of the Philadelphia Business Journal, and Brian Toolan, Business Editor of The Philadelphia Inquirer. More than 60 public relations and communications professionals attended [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Brian Toolan, Business Wire Philadelphia, Cecile Oreste, Craig Ey, journalism, Philadelphia Business Journal, Philadelphia business news, Philadelphia Inquirer, Press Release Tips | Comments Off

Newport Area Communicators and Media Talk Industry Trends, Pitching Tips

November 19, 2010 – 7:52 am

by Amy Yen, Marketing Specialist, Business Wire LA Last week, Business Wire Newport Beach held a media breakfast for more than 70 Orange County area communicators and PR professionals to discuss trends in the media industry and tips for reaching out to Newport area media. >>Download a full audio recording of this event here. The [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Associated Press, business wire, Coast Magazine, Gillian Flaccus, Jerry Sullivan, journalism, LA media, Lisa Liddane, Los Angeles media, media, media tips, Newport Beach media, Newport media, OC media, OCBJ, Orange County Business Journal, Orange County media, OrangeCounty.com, pitching tips, Press Release Tips, social media, Southern California media, video | Comments Off

Upcoming Business Wire Events – Oct. 27 Edition

October 27, 2010 – 6:54 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Amy Napier Viteri, AP, Associated Press, business wire, CBS/KCAL, Coast Magazine, ESPN.com, Gillian Flaccus, Jerry Sullivan, KCAL, Lisa Liddane, McNeely Pigott & Fox, Meet the Media, Michele Gile, Nashville media, Newport Beach media, Orange County Business Journal, Orange County media, OrangeCounty.com, Paul Kuharsky, pitching tips, Press Release Optimization, press release SEO, Press Release Tips, press releases and SEO, public relations, Rob Robinson, seo, social media, WKRN-TV | Comments Off

Upcoming Business Wire Event on PR Measurement in Portland October 21

October 7, 2010 – 10:16 am

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Bill MacKenzie, business wire, Eve Stevens, Intel, John Sidline, Ken Anderson, Measurement, Mobility PR, Mobility Public Relations, PR, PR analytics, PR measurement, PR metrics, PR reporting, press release measurement, press release reporting, public relations, Smarsh, Waggener Edstrom | Comments Off

Columbus, OH Social Media Pros on Social Media ROI

October 4, 2010 – 10:09 am

by Phil Dennison, Senior Marketing Specialist, Business Wire Video by Melissa Chambers, Client Services Representative, Business Wire/Cleveland Business Wire/Cleveland held a special breakfast event on Sept. 15, 2010, in Columbus, OH: “Social Media ROI: Being Seen is Not Enough,” in which a panel of four pros involved in different aspects of social media discussed ways [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs | Also tagged Amanda Murphy, Bill Balderaz, business wire, Business Wire Cleveland, Dave Culbertson, Lora Deeds, Measurement, Nate Riggs, public relations, social media, social media measurement, social media ROI, web 2.0 | Comments Off

DC-Area Tech Journalists Offer Pitching Tips

October 1, 2010 – 9:23 am

by Cecile Oreste, Media Relations Specialist, Business Wire/DC Business Wire/DC hosted a “Meet the Technology Media” Event at Marriott Tysons Corner in Vienna, Virginia on Wednesday, September 29th. The panel discussion, moderated by Cecile Oreste, Media Relations Specialist, featured five technology journalists from some of the area’s top media outlets: Bill Flook, Washington Business Journal [...]

By Phil Dennison, Senior Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged Bill Flook, Gautham Nagesh, journalism, Nick Wakeman, Paul Sherman, pitching journalists, pitching media, Potomac Tech Wire, Rob Pegoraro, social media, Targeting, The Hill, Washington Business Journal, washington dc, washington dc journalists, washington dc technology journalits, Washington Post, Washington Technology | Comments Off

Phoenix-Area Media Discuss Popularity of Social Media

September 30, 2010 – 1:46 pm

by Heidi Mayer, Account Executive, & Billy Russell, Client Services Representative, Business Wire Phoenix On Friday, September 24, Business Wire Phoenix hosted a lunch seminar that provided local companies with an opportunity to meet the media and discuss how reporting has evolved amid the popularity of social media websites such as Twitter and Facebook. Chad [...]

By Amy Yen, Marketing Specialist, Business Wire | Posted in Industry Blogs, Media relations | Also tagged ABC 15, Arizona Republic, business wire, Chad Graham, Cindy Kim, Facebook, Fox 10, Grant Armendariz, JDA Software, Keith Yaskin, media, PR, Press Release Tips, press releases, public relations, Shawn Martin, social media, twitter | Comments Off

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