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2012 Social Marketing & New Media Predictions

December 27, 2011 – 10:42 am

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive. Here are a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, Awareness, New Communications, newmedia, predictions, social media, social+marketing | Comments Off

Facebook’s Open Graph is Music to My Peers

December 20, 2011 – 8:17 am

Credit: WireImage, Kevin Mazur – Mark Zuckerberg, Spotify CEO Daniel Ek, Snoop Dogg and Sean Parker On stage during Facebook’s massive f8 developer conference this past September in San Francisco, Mark Zuckerberg introduced the world to frictionless sharing and the future of music. Freshly minted alliances with Spotify, Turntable.fm, Clear Channel, Rdio and many other [...]

By Brian Solis | Posted in Industry Blogs | Also tagged f8, Facebook, jane's addiction, kascade, music, sean parker, shawn fanning, snoop dogg, social media, spotify, the killers | Comments Off

Leadership in an Era of Digital Darwinism

December 16, 2011 – 1:04 pm

As I think about disruptive technology, it’s clear that as an industry, we often get stuck in conversations about products, services, and features. In social media for example, we are enamored with Twitter, Facebook, Foursquare, and the like. At the same time, we tend to confuse emerging with disruptive technologies and overly invest in rising [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Apple, business, Change, customer, darwin, digital darwinism, end of business as usual, engage, innovation, leadership, social media, steve+jobs, transformation | Comments Off

The State of the Blogosphere 2011

December 14, 2011 – 8:44 am

Part 14 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. When you think about social media, what do you envision? Twitter, Facebook, Youtube, Foursquare? If you’re like me, blogs would have made the top of the list. But how can blogs survive in a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged blog, blogger, blogosphere, influence, influencer, New Communications, report, Social Issues, social media, state, statusphere, Technorati | Comments Off

The New, New Twitter and What It Means to You and Your Business

December 10, 2011 – 6:05 pm

The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is [...]

By Brian Solis | Posted in Industry Blogs | Also tagged brand, brand page, business, enhanced, Facebook, Google, new, profile, social media, twitter | Comments Off

The State of Social Marketing 2011 – 2012

December 6, 2011 – 12:28 pm

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social [...]

By Brian Solis | Posted in Industry Blogs, Research | Also tagged 2011, 2012, advertising, brand, business, connected, customer, decision, end of business, New Communications, pivot, pivot conference, report, social business, social consumer, social media, social+marketing, state of social media, study, the end of business as usual | Comments Off

USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture

December 2, 2011 – 9:17 am

Jon Swartz is a veteran journalist who has covered Silicon Valley’s highs and lows over the years. As Swartz says, he’s seen it all and along the way, he’s chronicled not only the events but its impact on business, culture, and society. Jon joins us on (R)evolution to discuss disruptive technology, what it means and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged business, Culture, disruptive, jon swartz, revolution, Silicon Valley, social media, technology, usa today | Comments Off

Why Your Business Should Be on Google+

November 30, 2011 – 10:19 am

Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that there’s nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely [...]

By Brian Solis | Posted in Industry Blogs | Also tagged brand, Google, google plus, operator, search, social media | Comments Off

How to Make Customer Service Matter Again Part 2

November 28, 2011 – 8:22 am

Part 13 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. These days, customer service seems to be a contradiction of words and intentions. Year after year, customers are appealing for attention, efficiency and a communicated sense of being appreciated. After all, what is the [...]

By Brian Solis | Posted in Industry Blogs | Also tagged book, business, customer, customer+service, end of business as usual, New Communications, prequel, service, social media | Comments Off

Who Are the True Digital Movers, Shakers, and Influencers?

November 23, 2011 – 8:55 am

This is a guest post by Magdalena Georgieva of HubSpot, a marketing software company based in Cambridge, MA. What makes one voice louder than the other? While this is a simple question, it often takes us to a nuanced answer. Being aware of these nuances is essential in the world of marketing. If your voice [...]

By Brian Solis | Posted in Industry Blogs | Also tagged hubspot, influence, influencer, social media | Comments Off