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Tag Archives: Business - Marketing

This is Your Time to Make a Difference: Engage or Die

August 20, 2010 – 8:40 am

We live in amazing times. Perhaps what makes it so special is that the present is rewriting the future for so many things held sacred over the years. So many industries, processes, politics, beliefs and myths clouded or seized our responsibility and capacity to force innovation and ultimately the change that is needed and long [...]

By brian | Posted in Industry Blogs | Also tagged business, Change, engage, evolution, media, social media, society, trailer | Comments Off

Video: The Great Advertising Disconnect? From Campaign to Continuum

August 19, 2010 – 5:15 am

In part eight of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss the changing landscape of advertising and engagement. Advertising and marketing is experimenting with campaigns and engagement programs that essentially brings creative to life. It’s the fusion of influence and confluence [...]

By brian | Posted in Industry Blogs | Also tagged advertising, campaign, continuum, creative, first mile, last mile, social media | Comments Off

Influencing the Influencer

August 18, 2010 – 5:17 am

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less [...]

By brian | Posted in Industry Blogs | Also tagged Authority, Facebook, influence, influencer, klout, media, newmedia, PR 2.0 - New Communications, social media, Starbucks, twitter, virgin america | Comments Off

Video: The New Influencers, Does Old School Media Get It?

August 17, 2010 – 5:48 am

In part seven of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review the rise of the new influencers (you and me) and how traditional media can adapt to the democratization of content creation and curation. As new media creates a bottom up [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, curation, hybrid theory, immersion, media, People, Share, social media | Comments Off

Social Media’s Critical Path: Relevance to Resonance to Significance

August 16, 2010 – 5:22 am

If Social Media warranted a mantra, it would sound something like this, “Always pay it forward and never forget to pay it back…it’s how you got here and it defines where you’re going.” This intentional form of alternative giving is referred to as “generalized reciprocity” or “generalized exchange.” And, the idea of giving something to [...]

By brian | Posted in Industry Blogs | Also tagged critical path, harvard, havard business, hbr, relevance, resonance, rrs, significance, social media | Comments Off

CRM magazine Influential Leaders: The Engager

August 15, 2010 – 10:15 am

Reprint of CRM magazine, August 2010 Influential Leaders: The Engager by Joshua Weinberger (@kitson) Brian Solis blogs circles around you. He also posts, updates, and twitters faster than you can, helps develop graphics prettier than yours, and analyzes patterns in public discourse long before you ever see them show up as a Trending Topic. In [...]

By brian | Posted in Industry Blogs | Also tagged crm, crm magazine, scrm, social media, srm | Comments Off

Video: Checking-in as a Form of Social Currency

August 15, 2010 – 4:02 am

In part six of a series of conversations that explore the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo), and I check-in with FourSquare and other geo-location networks. We review how these location-based networks open new channels and dynamics for online and offline connections. We also examine the nuances of “checking-in” [...]

By brian | Posted in Industry Blogs | Also tagged check in, checking in, endoresement, foursquare, geo local, location, loopt, social currency, social media | Comments Off

Video: Is Social Media Burnout Imminent?

August 14, 2010 – 11:02 am

In part four of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the prospect of social media burnout or social network fatigue (SNF). We also explore the evolution of privacy and the willful exchange of what used to be private or sensitive [...]

By brian | Posted in Industry Blogs | Also tagged burnout, fatigue, privacy, SNF, social media, social network fatigue, socialnetwork | Comments Off

5 Not-So-Easy Steps to Managing Your Brand Online

August 13, 2010 – 5:23 am

Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, [...]

By brian | Posted in Industry Blogs | Also tagged 5, business, easy, media, service, social, social media, steps, tips | Comments Off

Tweet This! Twitter Pushes Its Own Button

August 12, 2010 – 10:27 am

It’s no longer a matter of answering the micro riddle, “to tweet or not to tweet.” Twitter helps you simply Tweet everything that moves you. While this capability has existed through third-party services over the years, Twitter is rolling out a dedicated function to harness the power of the “interest graphs” that you weave. Not [...]

By brian | Posted in Industry Blogs | Also tagged button, curation, social media, tweet, tweetmeme, twitter | Comments Off