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Tag Archives: Business - Marketing

Married to your business Twitter or Facebook account? Think before you say, I sue

January 18, 2012 – 11:51 am

About a year ago, I was asked to testify as an expert witness in a celebrity case where the celebrity in question had Tweeted a negative assessment of a particular service provider. The service provider sued claiming that the said Tweet caused significant damage to their reputation, which ultimately contributed to an unrecoverable loss in [...]

By Brian Solis | Posted in Industry Blogs | Also tagged employee, employer, law, legal, noah kravitz, phonedog, procedure, process, Social Issues, social media | Comments Off

Digital Trends: Strategies for Reaching and Influencing Connected Consumers

January 16, 2012 – 7:42 am

In 2011, the digital landscape underwent a significant shift that will have profound effects on business in 2012. The challenge is that hardly any business leaders noticed. That’s not their fault however. Although the impact of technology on business and consumer behavior was widely reported, in-depth reports on what to do next or how this [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, business, connected customers, digital, digital darwinism, evolution, innovation, monster.com, social media, Trends | Comments Off

The Hierarchy of Contagiousness

January 12, 2012 – 9:38 am

Guest post by Dan Zarrella, author of Zarrella’s Hierarchy of Contagiousness The key to applying science to marketing is being prescriptive. Calculating and analyzing data that is interesting is fun, but information becomes useful when it tells you how to achieve a specific goal. Throughout my career, one of the goals I’ve focused on is [...]

By Brian Solis | Posted in Industry Blogs | Also tagged dan zarrella, going viral, hierarchy of contagiousness, New Communications, social media, viral | Comments Off

Ten Social Media Strategies to Define a Successful 2012

January 10, 2012 – 7:56 am

Welcome to another New Year! While everyone else is busy thinking about or already breaking their New Year resolutions, it’s time for us to take a moment to rethink what it is we can really do better now and over the next 12 months. I’m sure you heard it everywhere last year. Experts found the [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, business, end, monster.com, prediction, resolution, social media, Strategy, tips | Comments Off

Ford’s Jim Farley on the importance of putting your brand in the hands of customers

January 6, 2012 – 1:56 pm

During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service live on stage. The discussion was focused on a powerful theme, putting your brand in the hands of customers. Certainly for any business, large and small, the idea of empowering customers [...]

By Brian Solis | Posted in Industry Blogs | Also tagged BlogWorld, BlogWorld Expo, business, Change, Conferences & Events, ford, Jim Farley, New Communications, organizational, revolution, social media, transformation | Comments Off

Going Global by Going Local: Why localization improves engagement

January 3, 2012 – 7:34 am

Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usual… The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be [...]

By Brian Solis | Posted in Industry Blogs | Also tagged commerce, content, Facebook, global, language, local, localized, New Communications, smms, social media | Comments Off

Social CRM Needs Clarity

December 30, 2011 – 4:13 pm

As the headline implies, even though Social CRM exists as an official category, what it is and what it is not is blurry and hotly debated. No, it doesn’t need a new definition. And, no, it doesn’t need new leadership. sCRM, and now “social enterprise” as categories could however, benefit from clarity around what it [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advice, Authority, crm, denis pombriant, enterprise, mitch+denny, paul greenberg, relationships, scrm, social, social crm, social media, software, software advice, vendor | Comments Off

Is the Golden Age of tech blogging over?

December 28, 2011 – 8:57 am

My colleague Jeremiah Owyang sure ruffled some feathers with his post claiming that the Golden Age of tech blogging is over. Aside from being a mentor and a tireless analyst, he’s also a long-time blogger. His words over the years helped blaze the trail for blogging and ultimately the micromedia bonanza that he believes is [...]

By Brian Solis | Posted in Industry Blogs | Also tagged attention, Ben Metcalfe, Ben Parr, blog, blogging, chris+heuer, Dave McClure, dylan tweney, Francine Hardaway, loic+lemeur, mashable, micromedia, New Communications, pete cashmore, social media, tech, twitter, venturebeat | Comments Off

2012 Social Marketing & New Media Predictions

December 27, 2011 – 10:42 am

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive. Here are a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 2012, Awareness, New Communications, newmedia, predictions, social media, social+marketing | Comments Off

Facebook’s Open Graph is Music to My Peers

December 20, 2011 – 8:17 am

Credit: WireImage, Kevin Mazur – Mark Zuckerberg, Spotify CEO Daniel Ek, Snoop Dogg and Sean Parker On stage during Facebook’s massive f8 developer conference this past September in San Francisco, Mark Zuckerberg introduced the world to frictionless sharing and the future of music. Freshly minted alliances with Spotify, Turntable.fm, Clear Channel, Rdio and many other [...]

By Brian Solis | Posted in Industry Blogs | Also tagged f8, Facebook, jane's addiction, kascade, music, sean parker, shawn fanning, snoop dogg, social media, spotify, the killers | Comments Off