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Tag Archives: Business - Marketing

Social Media Spend to Double This Year

July 30, 2010 – 5:32 am

The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every experiment and pilot program, we learn the answers to the questions that serve as the gateways to change. Early [...]

By brian | Posted in Industry Blogs | Also tagged brand, CEO, CMO, communication, executive, social media, vp | Comments Off

Social Media is Measured by the Sum of Its Parts

July 28, 2010 – 5:19 am

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]

By brian | Posted in Industry Blogs | Also tagged brand, business, communications, hr, PR, roi, sales, social media | Comments Off

Once More, with Feeling: Making Sense of Social Media

July 26, 2010 – 5:15 am

I was recently asked at a communications and marketing conference for senior executives when Social Media would start to appeal to all senses including, vision, hearing, smell, taste, and touch. It was an interesting question and the first time that I had heard it in public. My response was that it is already in full [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, emotion, empathy, experiential, feeling, kinesthetic, Psychology, social media, sociology | Comments Off

Facebook Connects 500 Million People: Defines a New Era of Digital Society

July 22, 2010 – 11:31 am

On July 22nd 2010, Facebook officially announced that it had surpassed 500 million users around the world. This significant achievement represents a significant milestone for Zuckerberg and Co. as well as for social networking and more importantly for global societies overall. To celebrate this achievement, Facebook released Facebook Stories, a new service to spotlight user [...]

By brian | Posted in Industry Blogs | Also tagged anthropology, Culture, digital, Facebook, foursquare, social media, social+networks, society, sociology, twitter | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Three

July 16, 2010 – 5:07 am

Part Three of Three Nicheworks are highly coveted or soon will be as no brand is an island. Attention and interests are focused within social streams and as individuals are empowered to define their online experiences, connecting the dots proves pivotal. If conversations are markets, nicheworks represent the glue that binds disparate conversational ecosystems. And [...]

By brian | Posted in Industry Blogs | Also tagged advertising, communications, hybrid theory, manifesto, PR, PR 2.0, PR 2.0 - New Communications, service, social media | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two

July 14, 2010 – 5:07 am

Part Two of Three In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized programs flawlessly. I suggest that today, many organizations approach new media with the style of jazz improvisationalists. They possess an incredible ability to jam independently and also together, but they often drift into [...]

By brian | Posted in Industry Blogs | Also tagged advertising, communications, hybrid theory, manifesto, PR, PR 2.0, PR 2.0 - New Communications, service, social media | Comments Off

Twitter’s @EarlyBird Soars: Launches with Disney

July 14, 2010 – 4:12 am

Prior to the July 4th Holiday, reports that Twitter would soon launch a dedicated stream for special and promotions hit the web. Today, Twitter announced that the @earlybird account takes flight and Disney goes along for the maiden voyage. @earlybirdoffers Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more. For a limited time, @earlybird [...]

By brian | Posted in Industry Blogs | Also tagged disney, earlybird, social media, twitter | Comments Off

The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One

July 12, 2010 – 5:45 am

Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes. Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, communications, engage, hybrid theory, manifesto, New Media University, PR, PR 2.0 - New Communications, public+relations, social media | Comments Off

Foursquare Means Businesses: Have you checked-in yet?

July 9, 2010 – 9:01 am

Are you playing Foursquare? Are you “going out” with Gowalla? Are you looped in with Loopt? Location-based services are once again changing the face of social networking. Where relationships were once at the center of user experience, in the Golden Triangle of mobile, social, and real-time interaction, “places” take center stage and corresponding activities and [...]

By brian | Posted in Industry Blogs | Also tagged business, foursquare, gowalla, lbs, local, location-based, loopt, networks, social, social media | Comments Off

The Problem With Influence

July 8, 2010 – 8:59 am

Guest Post by Damien Basile, Read his blog | Follow him on Twitter Just recently Fast Company launched a contest to find the most influential people online. I say contest because that’s what it is. People vote if they’re encouraged or reminded to do so. The prize for “these” influencers is that the winners get [...]

By brian | Posted in Industry Blogs | Also tagged damien basile, fastcompany, influence, influencer, social media | Comments Off