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Tag Archives: branding

Video: Bringing a Brand to Life in Social Media

September 1, 2010 – 5:39 am

We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement [...]

By brian | Posted in Industry Blogs | Also tagged 26dottwo, brand, Business - Marketing, persona, social media, style guide, styleguide, voice | Comments Off

Facebook and Twitter users spend 1.5x more online than the average Internet user

June 25, 2010 – 5:14 am

If you want to get a glimpse of the economic future, focus on the emerging trends driven by those defining the evolution of the social Web. Social media is not only democratizing influence and upsetting the traditional media ecosystem, it is now an indicator for a potential economic resurgence. Leading metrics firm, comScore, released its [...]

By brian | Posted in Industry Blogs | Also tagged advertising, brand, comscore, New Media University, retail, social media | Comments Off

7 Steps to Creating and Cultivating a Brand in Social Media

June 23, 2010 – 5:23 am

In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, [...]

By brian | Posted in Industry Blogs | Also tagged brand, business, Business - Marketing, social media | Comments Off

The Social Media Style Guide: 8 Steps to Creating a Brand Persona

June 14, 2010 – 5:00 am

What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, [...]

By brian | Posted in Industry Blogs | Also tagged advertising, brand, Business - Marketing, guide, manager, social media, style, style guide, styleguide | Comments Off

Engage: A Video Introduction

May 2, 2010 – 5:30 am

Engage helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you.
Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to learn about social media and [...]

By brian | Posted in Industry Blogs | Also tagged book, Business - Marketing, customer, Education, engage, newmedia, PR 2.0 - New Communications, scrm, service, social media | Comments Off

Q&A: Personal vs. Professional Branding in Social Media

March 31, 2010 – 5:36 am

Dan Schwabel is not only a personal branding expert, he’s someone I’ve come to know and respect over the years…and definitely someone I consider a friend. We recently sat down to discuss Engage and the resulting interaction culminated in a wonderful discussion that explored the state of professional and personal branding in the era of [...]

By brian | Posted in Industry Blogs | Also tagged brand, Business - Marketing, engage, personal, PR 2.0, PR 2.0 - New Communications, professional, public+relations, social media | Comments Off

Engage is Now Available at a Bookstore Near You

March 18, 2010 – 9:05 am

Following a special and unforgettable debut at SXSW Interactive, I’m excited and thankful to announce that Engage! is available at bookstores near you.
When you invest so much into something that you believe will change the way people think, you can’t wait to tell the world.
This book is written for you…
It helps champions, decision makers, and [...]

By brian | Posted in Industry Blogs | Also tagged book, Business - Marketing, customer, Education, engage, newmedia, PR 2.0 - New Communications, scrm, service, social media | Comments Off

ROI: How to Measure Return on Investment in Social Media

February 22, 2010 – 6:05 am

What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“
Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, emarketer, interactive, investment, marketingprofs, mashable, return, roi, social media | Comments Off

This is Your Time to Engage

February 20, 2010 – 11:57 am

I’m truly excited to share some big news with you…
You are invited to the official debut of my next book Engage at SXSW Interactive.
On Saturday, March 13th at 11 a.m., I will take the day stage along with a special guest to discuss the book and its inspiration, intentions, and aspirations. A signing will immediately [...]

By brian | Posted in Industry Blogs | Also tagged book, Books, Business - Marketing, Conferences & Events, engage, PR 2.0 - New Communications, social media, Speaking, SXSW | Comments Off

ETFs, overindexing and the power of financial brands

February 7, 2010 – 8:33 am

Just doing some thinking about the growth and future of the ETF industry:
In my eyes, ETFs began as a second-generation of mutual funds with the following characteristics:

Passively managed: ETFs were passively managed (though that’s changing), building upon Jack Bogle’s success at Vanguard. Most research at the time clung to the Efficient Market Hypothesis and academics [...]

By New Rules of Investing | Posted in Uncategorized | Also tagged asset allocation, barclays, broker, etf, financial advisors, industry news, investing, ishares, mutual fund, new products, pimco, trading | Comments Off