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Tag Archives: branding

January #PRStudChat Recap: Guest Post By Jim Joseph, President of Lippe Taylor

January 23, 2012 – 8:09 am

A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat. At first I was excited to be invited, thinking that someone out there thought I was a stud. But when I realized it was going to be full of students … well as a professor [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, event, guest post, Jim Joseph, PR, PR 2.0, PR 2.0 Technology, PRStudChat, social media, The Experience Effect | Comments Off

Brand-Jacking: Social disaster or the highest form of flattery?

January 19, 2012 – 8:15 pm

Guest post by Ekaterina Walter, a social media strategist at Intel. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Follow her on Twitter With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but [...]

By Brian Solis | Posted in Industry Blogs | Also tagged bp, brand, brandjack, brandjacking, burberry, Coca-Cola, ekaterina walter, lord voldemort, New Media University, queen | Comments Off

Special Announcement: The #PRStudChat Community Kicks Off the New Year on January 18th

January 9, 2012 – 8:28 am

Happy New Year #PRStudChat friends! We’re ready to kick off 2012 by focusing on the customer experience. On Wednesday, January 18th 2012 at 8:30 p.m. ET, the #PRStudChat community will discuss how using public relations creates a better brand experience. Joining us on the 18th is our special guest Jim Joseph (@JimJosephExp), President of Lippe [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Brand Experience, Deirdre Breakenridge, integrated communications, Jim Joseph, Lippe Taylor, PR, PR 2.0, PR 2.0 Technology, PRStudChat, public relations, social media, The Experience Effect | Comments Off

Send Your Press Release on a High Quality Site

May 17, 2011 – 6:13 am

Not all news distributors and websites are created equal, says Google. Here’s some questions to ask when deciding what constitutes a high quality sites for sending out your news releases

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged business wire, Google, search, search engine optimization, seo, SEO Tip Jar | Comments Off

Press Releases and Branding: Build Your Brand for Better SEO

April 19, 2011 – 8:34 am

With two billion active users and 130 million domains on the web, indexing the torrent of information is a challenge for large search engines and impossible for individuals. One way to distinguish your company or organization is to build a trusted brand within your niche. Press releases, done well, can play a role here. Search [...]

By Joseph Miller, EON Product Manager | Posted in Industry Blogs | Also tagged advice, Bing, business wire, Google, Press Release Tips, search, seo, SEO Tip Jar, seo tips, tips, Yahoo | Comments Off

The Best of 2010: Hybrid Theory and the Future of Marketing

December 27, 2010 – 10:46 am

Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry. For large agencies, it represented a harbinger of change. For specialized groups, the report was a declaration of validation. In his report, “How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies,” Owyang documents the [...]

By brian | Posted in Industry Blogs | Also tagged advertising, altimeter, Business - Marketing, creative, customer+service, hybrid theory, jeremiah+owyang, New Communications, PR, social business, social consumer, social media | Comments Off

Social Media: Your Brand in Four Words or Less

September 24, 2010 – 6:59 am

As a follow up to my post on PR and Cyberbranding post, I wanted to touch on the personal brand as it will be a part of my presentation at the University of Sacred Heart in Puerto Rico. It used to be the thirty 30 second elevator pitch that would tell someone everything they needed [...]

By Deirdre | Posted in Industry Blogs | Also tagged communities, Cyberbranding, event, Facebook, PR, PR 2.0, relationships, social media, Social networks, twitter | Comments Off

PR & Cyberbranding: Is This Evolution or Revolution?

September 20, 2010 – 11:06 am

I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and then at the Puerto Rico Public Relations Association. I was pleasantly surprised when my friends at the University asked me to discuss the topic of Cyberbranding at their 25th Anniversary celebration. I wrote my book, Cyberbranding: Brand Building [...]

By Deirdre | Posted in Industry Blogs | Also tagged book, Cyberbranding, event, PR, PR 2.0, PR 2.0 Technology, public relations, relationships, social media, Social Media Consumer | Comments Off

Connecting the Dots: Socializing Touchpoints

September 6, 2010 – 10:10 am

We are now down to the second-to-last video where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this segment, we outline the importance of connecting offline and online experiences. Brands must now introduce a connected series of touchpoints between traditional and new media programs to define [...]

By brian | Posted in Industry Blogs | Also tagged brand, Business - Marketing, first mile, last mile, PR 2.0 - New Communications, sales, social media, touchpoint | Comments Off

Video: Bringing a Brand to Life in Social Media

September 1, 2010 – 5:39 am

We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement [...]

By brian | Posted in Industry Blogs | Also tagged 26dottwo, brand, Business - Marketing, persona, social media, style guide, styleguide, voice | Comments Off