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Tag Archives: brand

Please Remind Me Why I Should Like, Follow, +1 You?

August 12, 2011 – 6:36 am

Like us on Facebook. Follow us on Twitter. +1 us on Google Plus. Sound familiar? It’s an all too familiar request that consumers face everyday. But what are businesses doing to help convince customers why they should do so? The answer is not as pervasive as you might imagine or hope to expect. In fact, [...]

By brian | Posted in Industry Blogs | Also tagged +1, Business - Marketing, businss, Facebook, follow, jon+swartz, like, moira+gunn, NBC, press:here, scott+mcgrew, social media, twitter | Comments Off

Dispelling the Darkness with Brand Journalism

July 28, 2011 – 12:01 pm

Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down [...]

By brian | Posted in Industry Blogs | Also tagged brand journalism, Business - Marketing, journalism, jwt, Kyle Monson, media, New Communications, reporter, social media, transmedia | Comments Off

The Pivot Conference: Your Questions Answered, Part 1

June 23, 2011 – 1:05 pm

The Pivot Conference is designed for brands and their agencies and will take place October 17th and 18th in New York. This year’s theme focuses on an important shift in marketing as brands respond to “The Rise of the Social Consumer.” As the host and editorial director for the event, I asked early registrants what [...]

By brian | Posted in Industry Blogs | Also tagged agency, Business - Marketing, conference, New Communications, pivot, social consumer, social media | Comments Off

Welcome to the EGOsystem: How Much Are You Worth?

March 10, 2011 – 9:05 am

What’s your Klout score? How many people follow you on Twitter? What’s your authority on Peerindex? How are peers rating you on Honestly? What’s your rank in Quora? Are you tracked by Traackr? The answers equate to a market harbinger that’s both alarming and telling…how much is your digital persona worth in today’s social economy. [...]

By brian | Posted in Industry Blogs | Also tagged ad.ly, Business - Marketing, Charlie Sheen, klout, peerindex, social media, Social+economy, SXSW, winning | Comments Off

Behaviorgraphics: Discovering the “Me” in Social Media

February 25, 2011 – 10:53 am

Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us. Placing ourselves [...]

By brian | Posted in Industry Blogs | Also tagged behavior, behaviorgraphics, Business - Marketing, demographics, jess3, psychographics, social media | Comments Off

Social Media and the Adaptive Business

February 21, 2011 – 9:49 am

While I’m in the throes of writing the next chapter, I wanted to share a recent interview I did with BroadVision‘s Andrew Gori. Andrew asked some profound and timely questions that are worthy sharing. Following this discussion, the interview was reenacted live at BroadVision’s headquarters in Redwood City, CA as part of its Clearvale SecondFloor [...]

By brian | Posted in Industry Blogs | Also tagged adaptive business, business, Business - Marketing, change management, collaboration, enterprise, holistic, organizational transformation, social media | Comments Off

The 2011 Twitter Brand Bowl: And the winners are…

February 15, 2011 – 8:43 am

Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers. While many [...]

By brian | Posted in Industry Blogs | Also tagged advertising, big game, Business - Marketing, commercial, commercials, peoplebrowsr, research.ly, social media, superbowl, video | Comments Off

The Information Democracy and Attention Economics

February 7, 2011 – 1:27 pm

Minimalistic forms of self-expression masquerade as a new information economy. Instead, it’s a new information democracy that represents the greatest era for self-expression in history. What we say, however, defines the value of the social economy and our place in it. If we are defined by our actions and words, essentially the currencies we exchange, [...]

By brian | Posted in Industry Blogs | Also tagged arbitrage, Business - Marketing, exchange, irl, personal brand, quora, social capital, social currency, social media | Comments Off

Picture This: When Consumers Have Questions, Do Brands Have Answers?

January 19, 2011 – 6:10 am

I pay attention to emerging technology and trends on a daily basis. While I track many networks, tools, and services, I take the time to share those that appear to gain traction or offer interesting prospects for tomorrow’s business, today. Two such services are quickly becoming the darlings of the blogosphere and brands alike, Instagram [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, instagram, quora, social media, spear, wedge | Comments Off

At the Pivot of Business, Marketing and Media

January 17, 2011 – 10:01 am

I am certainly no stranger to the conference circuit. Over the years, I’ve helped many friends organize conferences, advised organizers on programming and positioning, and presented at or attended scores of others. It is at these conferences where I am fortunate to meet and support many friends and new friends alike while also learning from [...]

By brian | Posted in Industry Blogs | Also tagged advertising, brian+solis, Business - Marketing, chris shipley, conference, pivot, pivotcon, social media | Comments Off