brand - intellibridge investor relations resources

Tag Archives: brand

Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

January 27, 2012 – 1:25 pm

In this episode of (R)evolution, Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join me for a refreshing conversation about social media’s impact on business transformation, customer experiences, and building an adaptive business model to learn and evolve based on new opportunities. We explore Nissan’s approach to new media for [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advisory board, advocacy, Business - Marketing, community, customer experience, customer journey, customer+service, New Communications, nissan, salesforce, social media | Comments Off

Brand-Jacking: Social disaster or the highest form of flattery?

January 19, 2012 – 8:15 pm

Guest post by Ekaterina Walter, a social media strategist at Intel. She was recently elected to serve on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Follow her on Twitter With the growth of social media and all the two-way channels of communication open to organizations, brand identity is potentially stronger but [...]

By Brian Solis | Posted in Industry Blogs | Also tagged bp, branding, brandjack, brandjacking, burberry, Coca-Cola, ekaterina walter, lord voldemort, New Media University, queen | Comments Off

The New, New Twitter and What It Means to You and Your Business

December 10, 2011 – 6:05 pm

The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is [...]

By Brian Solis | Posted in Industry Blogs | Also tagged brand page, business, Business - Marketing, enhanced, Facebook, Google, new, profile, social media, twitter | Comments Off

The State of Social Marketing 2011 – 2012

December 6, 2011 – 12:28 pm

The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social [...]

By Brian Solis | Posted in Industry Blogs, Research | Also tagged 2011, 2012, advertising, business, Business - Marketing, connected, customer, decision, end of business, New Communications, pivot, pivot conference, report, social business, social consumer, social media, social+marketing, state of social media, study, the end of business as usual | Comments Off

Why Your Business Should Be on Google+

November 30, 2011 – 10:19 am

Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that there’s nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, Google, google plus, operator, search, social media | Comments Off

The Force Behind Successful Brand Journalism

November 18, 2011 – 3:17 am

Guest post by Todd Blecher, Communications Director, The Boeing Company Much wisdom did Yoda accumulate. But experience with social media I think not the Jedi had. Yoda’s insistence that we “do, or do not. There is no try,” to brand journalism does not apply. When it comes to brand journalism the instruction should be “Try. [...]

By Brian Solis | Posted in Industry Blogs | Also tagged boeing, brand journalism, Business - Marketing, journalism, New Media University, news, reporter | Comments Off

How Social Customer Service is Changing the Culture at Comcast

October 14, 2011 – 10:48 am

Comcast and service are two words that have been closely aligned and analyzed since Frank Eliason initiated the @ComcastCares program on Twitter. Eliason built a new channel for engaging customers to solve their problems. More importantly, he also developed a new infrastructure at Comcast to learn from their experiences. Frank has since joined CITI, but [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, comcast, comcastcares, customer+service, dreamforce, Kip Wetzel, revolution, salesforce, social media | Comments Off

Please Remind Me Why I Should Like, Follow, +1 You?

August 12, 2011 – 6:36 am

Like us on Facebook. Follow us on Twitter. +1 us on Google Plus. Sound familiar? It’s an all too familiar request that consumers face everyday. But what are businesses doing to help convince customers why they should do so? The answer is not as pervasive as you might imagine or hope to expect. In fact, [...]

By brian | Posted in Industry Blogs | Also tagged +1, Business - Marketing, businss, Facebook, follow, jon+swartz, like, moira+gunn, NBC, press:here, scott+mcgrew, social media, twitter | Comments Off

Dispelling the Darkness with Brand Journalism

July 28, 2011 – 12:01 pm

Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphor—“The Dark Side”—is particularly apt: we hunt down [...]

By brian | Posted in Industry Blogs | Also tagged brand journalism, Business - Marketing, journalism, jwt, Kyle Monson, media, New Communications, reporter, social media, transmedia | Comments Off

The Pivot Conference: Your Questions Answered, Part 1

June 23, 2011 – 1:05 pm

The Pivot Conference is designed for brands and their agencies and will take place October 17th and 18th in New York. This year’s theme focuses on an important shift in marketing as brands respond to “The Rise of the Social Consumer.” As the host and editorial director for the event, I asked early registrants what [...]

By brian | Posted in Industry Blogs | Also tagged agency, Business - Marketing, conference, New Communications, pivot, social consumer, social media | Comments Off