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When ROI Represents the Realization of Influence

February 23, 2012 – 12:06 pm

Vincenzo Cosenza is a new media strategist living in Italy who has over the years, designed some of the industry’s most comprehensive infographics on social media’s global footprint. Recently, he asked if I would write the foreword for his new book, Social Media ROI. And, as I’m a fan of his work, it was an [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, foreword, Measurement, metrics, roi, social media, Vincenzo Cosenza | Comments Off

Please Recommend a #PR 2.0 Champion

February 13, 2012 – 8:10 am

On February 9, 2012, I delivered my keynote to the participants of The Social Conference in Amsterdam. Part of my presentation focused on PR professionals who are excelling in PR 2.0. They are becoming champions in their organizations and/or helping their clients to move to the next level of strategic social media communications. I highlighted professionals I know who are currently participating in different roles. These folks are helping to spearhead a movement and educating others on new responsibilities that have formed, as a result of the convergence of social media and public relations.

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Eight New Practices, PR, PR 2.0, public relations, social media, Strategic Communications, The Social Conference | Comments Off

Meet the Mother of All Processes

February 8, 2012 – 12:32 pm

Guest post by John M. Bernard, author of the new book, Business at the Speed of Now, and Chairman and Founder of Mass Ingenuity. Imagine going to work in one of Henry Ford’s factories a century ago, proud that management referred to you a “hand” or a “hammer” or maybe even a “wrench.” The labels [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, business at the speed of now, Disruptive Technology, ford, henry ford, john bernard, mass customization, mass ingenuity, mass production | Comments Off

What’s Love Got to Do with It? The 3P’s of Identity

February 2, 2012 – 8:16 am

Guest post by Allison Cerra, author of Identity Shift With the 2012 Presidential election looming, there’s no shortage of polls to help narrow the field of candidates. I find a recent one from Fox News to be particularly fascinating. Among other questions, Republican primary voters were asked which Republican presidential candidate is most likeable and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 3p's, allison cerra, Business - Marketing, identity, identity shift, social media, the shift | Comments Off

How Evernote Helped Me To Write My Book

January 30, 2012 – 8:11 am

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Eight New Practices, Evernote, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Social Media and Public Relations | Comments Off

The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

January 16, 2012 – 7:56 am

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in [...]

By Deirdre Breakenridge | Posted in Industry Blogs, Media relations | Also tagged Deirdre Breakenridge, Eight New Practices, event, PR, PR 2.0, public relations, social media, Strategic Communications, The Social Conference | Comments Off

Book Review: The End of Business As Usual by @BrianSolis

January 2, 2012 – 12:47 pm

Happy New Year! I wanted to kick off the year with my book review of the End of Business as Usual by Brian Solis. The video review is almost 10 minutes long so grab a drink and a snack If you’re looking for a book to read in 2012 that challenges your thinking and [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Brian Solis, Deirdre Breakenridge, Information Revolution, Organizational Behavior, PR 2.0, PR 2.0 Technology, public relations, social media, Social media policy, Strategic Communications, the end of business as usual | Comments Off

How to Make Customer Service Matter Again Part 2

November 28, 2011 – 8:22 am

Part 13 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. These days, customer service seems to be a contradiction of words and intentions. Year after year, customers are appealing for attention, efficiency and a communicated sense of being appreciated. After all, what is the [...]

By Brian Solis | Posted in Industry Blogs | Also tagged business, Business - Marketing, customer, customer+service, end of business as usual, New Communications, prequel, service, social media | Comments Off

The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses

November 22, 2011 – 8:53 am

Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Books, Business - Marketing, dave peck, end of business, engage, foreword, social media, think before you engage | Comments Off

Engage Against the Machine: The End of Business as Usual

November 20, 2011 – 8:35 pm

One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing. Engage was and is special. In fact, I felt the mission and content of the book [...]

By Brian Solis | Posted in Industry Blogs | Also tagged b2b, b2c, Books, business, Business - Marketing, end of business, end of business as usual, engage, enterprise, government, leadership, npo, social media | Comments Off