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Tag Archives: book

What’s Love Got to Do with It? The 3P’s of Identity

February 2, 2012 – 8:16 am

Guest post by Allison Cerra, author of Identity Shift With the 2012 Presidential election looming, there’s no shortage of polls to help narrow the field of candidates. I find a recent one from Fox News to be particularly fascinating. Among other questions, Republican primary voters were asked which Republican presidential candidate is most likeable and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged 3p's, allison cerra, Business - Marketing, identity, identity shift, social media, the shift | Comments Off

How Evernote Helped Me To Write My Book

January 30, 2012 – 8:11 am

It was the greatest feeling to neatly pack up all of my chapters in a zip file and ship them off to my executive editor. It took about three months to write the introduction and 10 chapters for my book, “Social Media and Public Relations: Eight New Practices for the PR Professional.” By far, the [...]

By Deirdre Breakenridge | Posted in Industry Blogs | Also tagged Deirdre Breakenridge, Eight New Practices, Evernote, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Social Media and Public Relations | Comments Off

The Social Conference 2012 – Eight New Strategic Practices for the PR Champion

January 16, 2012 – 7:56 am

On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in [...]

By Deirdre Breakenridge | Posted in Industry Blogs, Media relations | Also tagged Deirdre Breakenridge, Eight New Practices, event, PR, PR 2.0, public relations, social media, Strategic Communications, The Social Conference | Comments Off

How to Make Customer Service Matter Again Part 2

November 28, 2011 – 8:22 am

Part 13 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. These days, customer service seems to be a contradiction of words and intentions. Year after year, customers are appealing for attention, efficiency and a communicated sense of being appreciated. After all, what is the [...]

By Brian Solis | Posted in Industry Blogs | Also tagged business, Business - Marketing, customer, customer+service, end of business as usual, New Communications, prequel, service, social media | Comments Off

The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses

November 22, 2011 – 8:53 am

Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Books, Business - Marketing, dave peck, end of business, engage, foreword, social media, think before you engage | Comments Off

Engage Against the Machine: The End of Business as Usual

November 20, 2011 – 8:35 pm

One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing. Engage was and is special. In fact, I felt the mission and content of the book [...]

By Brian Solis | Posted in Industry Blogs | Also tagged b2b, b2c, Books, business, Business - Marketing, end of business, end of business as usual, engage, enterprise, government, leadership, npo, social media | Comments Off

How to Make Customer Service Matter Again Part 1

November 16, 2011 – 10:51 am

Part 12 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Over the years, customer service has been something of a paradox within the organization. The name itself inspires dedication to helping people. And while that is the intention of customer service professionals worldwide, customer [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Books, Business - Marketing, connected customer, customer, customer+service, dell, end of business, experience, ford, horseshoe effect, New Communications, prequel, prologue, service, social customer, social media | Comments Off

16 Quotes Visualized from The End of Business as Usual

November 12, 2011 – 8:35 am

The other day I saw a Tweet that caught my attention. It read “16 Reasons Why You Should Read the End of Business as Usual” and included a link. I ended up on the site of Josh Duncan who publishes visual summaries of information that moves him. I was intrigued and decided to click through [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Business - Marketing, end of business as usual, josh duncan, presentation, quotes, social media | Comments Off

Your customers will share their experiences and they will influence the decisions of others

November 6, 2011 – 10:45 am

In The End of Business as Usual, I review in detail how markets are evolving and what businesses need to do to earn relevance among a different breed of consumer. For those who struggle to make the case within their business or organization, to not just engage consumers online, but evolve business philosophies, practices, and [...]

By Brian Solis | Posted in Industry Blogs | Also tagged Books, Business - Marketing, end of business, end of business as usual, mark burnett, New Communications, social media, survivor, television | Comments Off