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Tag Archives: blogging

PR 2.0: Owning Your Influence

February 14, 2011 – 12:16 pm

Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.

By Deirdre | Posted in Industry Blogs | Also tagged Arianna Huffington, charlene li, Chris Brogan, communities, Deirdre Breakenridge, Gary Vaynerchuk, influencers, Michael Arrington, PR, PR 2.0, relationships, social media | Comments Off

Social Media Policy Development: A Best Practice Approach

February 9, 2011 – 7:43 am

The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, PR Plan, PRSA, public relations, Putting the public back in Public Relations, relationships, social media, Social media policy, Social networks | Comments Off

A Daily Reading Regimen to Keep You in the “Know”

February 8, 2011 – 10:48 am

You may have heard me say this before, but it’s really important to read everyday to stay on top of the trends, news and industry information. There are so many great resources for professionals to keep us in the “know.” However, we also need to set up a daily reading regimen to peruse interesting articles, blogs, newsletters, etc.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Deirdre Breakenridge, emarketer, Entrepreneur, Inc., influencers, PR, PR 2.0, PR 2.0 Technology, PRSA, public relations, Putting the public back in Public Relations, Ragan.com, SmartBrief, social media, video | Comments Off

A Visual Look at a Few of Traackr’s PR Influencers

February 4, 2011 – 9:23 am

When Traackr reported the Top 25 PR Influencers, I thought it would be fun to quickly find out a little more about some of the bloggers on this list (beyond the “Footprint” that was provided). I decided to take a few of their blog posts and drop them into Wordle.net, turning them into beautiful word clouds.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, Deirdre Breakenridge, Heather Whaling, influencers, katie paine, Lee Odden, Peter Himler, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, Sarah Evans, social media, Traackr | Comments Off

Are you a content consumer or creator?

February 1, 2011 – 4:49 pm

You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days. Think about the generation or two before us. A significant portion of free time was spent consuming media. From print to broadcast, everyday people simply [...]

By brian | Posted in Industry Blogs | Also tagged blog, Business - Marketing, Change, consume, content, content information, create, forrester, information, ipad, micro, social media, twitter | Comments Off

PR 2.0 Comment Response Chart

January 31, 2011 – 10:26 am

I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my own personal comment policy for my online persona. No matter who you are, or your level of influence, you need to be prepared to respond when someone takes the conversation to a [...]

By Deirdre | Posted in Industry Blogs | Also tagged Comment Response Chart, communities, Deirdre Breakenridge, Facebook, influencers, PR, PR 2.0, PR 2.0 Technology, privacy, public relations, Putting the public back in Public Relations, social media, twitter | Comments Off

The PR Influencer: A #PRStudChat Discussion with @ChrisBrogan

January 24, 2011 – 11:49 am

On January 19th, we announced a very special guest for our #PRStudChat February session. @ChrisBrogan, co-author of Trust Agents, joins our Twitter discussion to enlighten our community on the PR influencer and how to build trust online. Today it’s very important for PR and communications professionals to realize that they are moving from a liaison role to an influencer role, as they become bloggers and educate through democratized media.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, Chris Brogan, communities, community, Deirdre Breakenridge, influencers, media, PR, PR 2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, Ruder Finn, social media, twitter | Comments Off

Blogger Relations: A Grass Roots Approach

January 17, 2011 – 10:21 am

Last week, a friend from Switzerland reached out and asked me a few questions about blogger relations. She was concerned with the time it takes to initiate and nurture relations with bloggers before you “need” them to write about a client. But, at the same time, she realized that unless you are specialized in a certain field, there is no way that you can converse with all these bloggers.

By Deirdre | Posted in Industry Blogs | Also tagged Breakenridge, communities, community, Deirdre Breakenridge, PR, PR 2.0, PR 2.0 Technology, public relations, Putting the public back in Public Relations, relationships, social media, twitter | Comments Off

At JP Morgan’s healthcare confab, social media & suits

January 11, 2011 – 4:35 am

IN MANY ways, the annual JP Morgan Healthcare Conference held each January in San Francisco is a barometer on the state of investor interest in the healthcare sector. And with this year’s attendance up smartly to more than 8,700 attendees and 350 presenting companies, things are looking decidedly upbeat. But the conference is also a [...]

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By Dominic Jones | Posted in Industry Blogs | Also tagged IR News, presentations, regulation fd, social media | Comments Off

The 2010 Holiday Tweet Drive

December 10, 2010 – 9:15 am

Because it’s the season to give, I want make sure all of my friends know about the 2010 Holiday Tweet Drive. If you haven’t heard about Tweet Drive, it’s a wonderful cause. Tweet Drive is a nation-wide toy/clothing drive that uses social media to give back to children who are less fortunate and to spread some Holiday cheer along the way!

By Deirdre | Posted in Industry Blogs | Also tagged 2010 Holiday Tweet Drive, Breakenridge, communities, community, Deirdre Breakenridge, event, Harrison Kratz, PR, PR 2.0, PR 2.0 Technology, PR2.0, PRStudChat, public relations, Putting the public back in Public Relations, relationships, social media, twitter | Comments Off