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Tag Archives: blogger

The State of the Blogosphere 2011

December 14, 2011 – 8:44 am

Part 14 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. When you think about social media, what do you envision? Twitter, Facebook, Youtube, Foursquare? If you’re like me, blogs would have made the top of the list. But how can blogs survive in a [...]

By Brian Solis | Posted in Industry Blogs | Also tagged blog, blogosphere, Business - Marketing, influence, influencer, New Communications, report, Social Issues, social media, state, statusphere, Technorati | Comments Off

What IF We Redefined Influence? The New Influence Factor in Social Media

November 11, 2009 – 6:46 am

The role of influence is changing and diversifying and with it, the rules and responsibilities of engagement are also reshaping. While PR, analyst, and investor relations were clear yesterday, the rise of new influencers, tastemakers and authoritative users and customers becomes both pervasive and uncertain. As such, new opportunities for engagement emerge; creating new opportunities [...]

By brian | Posted in Industry Blogs | Also tagged blog, Business - Marketing, influence, media, PR 2.0 - New Communications, social media, tastemaker, traditional, trust agent | Comments Off

Rumors of the Death of Blogs are Greatly Exaggerated

November 6, 2009 – 6:02 am

Source: feministing
Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide.
While there has been [...]

By brian | Posted in Industry Blogs | Also tagged blog, Business - Marketing, social media, state, Technorati | Comments Off

The Future of the Embargo

November 3, 2009 – 6:25 am

Credit
In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.
In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the [...]

By brian | Posted in Industry Blogs | Also tagged blogger+relations, Business - Marketing, embargo, exclusive, media, PR, PR 2.0, PR 2.0 - New Communications, public+relations | Comments Off

PRNews Recognizes PR 2.0 with Nomination for 2009 Blog of the Year

October 10, 2009 – 4:40 pm

Each year, PRNews hosts an awards gala where they salute the winners and honorable mentions of the PR People Awards, the Hall of Fame Inductees & PR News 15-to-Watch.
I am honored to be nominated in the PR Blogger of the Year category along with Tim Haran of Usana Health Sciences and David Westcott of APCO [...]

By brian | Posted in Industry Blogs | Also tagged blog, blogger of the year, New Media University, PR 2.0, prnews | Comments Off

FTC Values Sponsored Posts at $11,000 Apiece

October 5, 2009 – 12:53 pm

What follows is the unabridged version of my latest post for TechCrunch, “FTC Values Sponsored Conversations at $11,000 Apiece“Source: Shutterstock
In May, I reviewed the proposed Federal Trade Commission guidelines that would ultimately affect and change how brands employ endorsements into their marketing, advertising, and communications programs.
Today, the Federal Trade Commission made good on its threat [...]

By brian | Posted in Industry Blogs | Also tagged advertising, blog, Business - Marketing, conversation, federal trade commission, ftc, PR, PR 2.0 - New Communications, social media, sponsored, twitter, WOM, word of mouth | Comments Off

The Gift of Compassion and Inspiration

September 2, 2009 – 11:40 pm

Source: ILP
Sometimes we are quick to judge with or without due cause. Even if we believe our views to be right, many times our perception is merely right within our world and not necessarily the worlds of others. Perhaps we’re caught up in the real-time aspects of having access to information and the power to [...]

By brian | Posted in Industry Blogs | Also tagged blog, brianna karp, elle, homeless, media, New Media University, publishing | Comments Off

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

July 28, 2009 – 8:42 pm

Expert Series: Louis GraySourceSuccessful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going [...]

By brian | Posted in Industry Blogs | Also tagged blogger+relations, media, pitch, pitching, PR, PR 2.0, PR 2.0 - New Communications, public+relations, Publicity, relations | Comments Off

Tweet This: Twitter Trademarks Tweets ™

July 2, 2009 – 12:29 pm

Credit
One of the more interesting, albeit not necessarily press-stopping, stories making the rounds in the blogosphere and Twitterverse currently is sure to make you scratch your head or raise your eyebrow in bewilderment.
Twitter officially applied to trademark “Tweet” on April 16, 2009 according to Robin Wauters at TechCrunch.
The confusion erupted when developers received the following [...]

By brian | Posted in Industry Blogs | Also tagged biz stone, blog, blogger.com, Business - Marketing, evan+williams, techcrunch, trademark, tweet, twitter | Comments Off

Unveiling the New Influencers

June 29, 2009 – 7:55 am

Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.
Personality wasn’t absent is certain mediums, it was missing from day-to-day communications.
For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, [...]

By brian | Posted in Industry Blogs | Also tagged blog, conversation, dialogue, listening, media, monitor, PR 2.0 - New Communications, social, social media, track | Comments Off