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Tag Archives: b2b

Engage Against the Machine: The End of Business as Usual

November 20, 2011 – 8:35 pm

One of the most often asked questions about The End of Business as Usual is how it’s different than Engage. I thought I take a moment to answer it here just in case you were wondering the same thing. Engage was and is special. In fact, I felt the mission and content of the book [...]

By Brian Solis | Posted in Industry Blogs | Also tagged b2c, book, Books, business, Business - Marketing, end of business, end of business as usual, engage, enterprise, government, leadership, npo, social media | Comments Off

The Rules of Smarter Engagement

November 9, 2011 – 8:37 am

To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement. More than 1,000 people attended the event [...]

By Brian Solis | Posted in Industry Blogs | Also tagged answers, b2c, Business - Marketing, digital darwinism, engagement, New Communications, questions, social media, Strategy, Vocus | Comments Off

Book Review: Social Marketing to the Business Customer

July 4, 2011 – 10:36 am

My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul Gillin, to be our special guests. This book is really good and deserves a review. Of course, I have to disclose that [...]

By Deirdre | Posted in Industry Blogs | Also tagged book, Deirdre Breakenridge, eric schwartzman, Paul Gillin, PR 2.0, public relations, Social Marketing, social media, Social Media Planning, Strategic Communications | Comments Off

B2B Social Media Lead Generation Explained

March 17, 2011 – 6:14 am

Guest post by Eric Schwartzman and Paul Gillin B2B social media marketing is particularly well suited for business-to-business lead generation. Business purchasing decisions are made by stakeholder committees with diverse priorities and a voracious appetite for details. Social media is the most efficient channel for committees of engineers, product developers, purchasing managers and marketers to [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, eric schwartzman, paul+gillin, social businss, social media | Comments Off

Are Your Ears Burning? In Social Networks, One-Third of Consumers Talk Brands Every Week

July 6, 2010 – 5:15 am

Social media didn’t invent conversations, it provided us with tools to surface and organize them. Conversations about brands predates the mediums used to connect messages and aspirations with consumers. The motivation for brands to engage in social networks varies based on the culture and agility of each company, but what is constant is the aspiration [...]

By brian | Posted in Industry Blogs | Also tagged b2c, Business - Marketing, consumer, Facebook, social media, socialnetwork, twitter | Comments Off

The Business of B2B Social Media

May 12, 2010 – 5:52 am

Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social [...]

By brian | Posted in Industry Blogs | Also tagged b2c, Business - Marketing, influence, interactive, New Media University, sales, spend | Comments Off

The Business of Social Media: B2B and B2C Engagement by the Numbers

January 8, 2010 – 6:08 am

I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive [...]

By brian | Posted in Industry Blogs | Also tagged b2c, branding, business, Business - Marketing, consumer, crm, customer, sales, scrm, social media, srm, women | Comments Off

The Evolution of Social Media and Business

January 4, 2010 – 6:34 am

Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the dissemination of information and influence. Today, there are businesses that engage in social media and those that do not. Those at least experimenting with the formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect [...]

By brian | Posted in Industry Blogs | Also tagged b2c, branding, business, Business - Marketing, social media | Comments Off

In Social Media, It’s Not Just Business, It’s Business-To-Business

December 10, 2009 – 6:40 am

Source: Shutterstock (edited) As some social media experts are now starting to realize, businesses need a little bit more than relationships to justify their spend in conversational marketing. Relationships are difficult to forge and even more burdensome to measure. And while participation and engagement are part of a more effective interactive business communications program now, we [...]

By brian | Posted in Industry Blogs | Also tagged business, Business - Marketing, consumer, social media | Comments Off