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Tag Archives: Authority

Social CRM Needs Clarity

December 30, 2011 – 4:13 pm

As the headline implies, even though Social CRM exists as an official category, what it is and what it is not is blurry and hotly debated. No, it doesn’t need a new definition. And, no, it doesn’t need new leadership. sCRM, and now “social enterprise” as categories could however, benefit from clarity around what it [...]

By Brian Solis | Posted in Industry Blogs | Also tagged advice, Business - Marketing, crm, denis pombriant, enterprise, mitch+denny, paul greenberg, relationships, scrm, social, social crm, social media, software, software advice, vendor | Comments Off

Influencing the Influencer

August 18, 2010 – 5:17 am

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Facebook, influence, influencer, klout, media, newmedia, PR 2.0 - New Communications, social media, Starbucks, twitter, virgin america | Comments Off

What’s in Your New PR Toolkit?

April 9, 2010 – 7:22 am

In 2003, my book “The New PR Toolkit” was published by Prentice Hall. I co-authored this manuscript with a very talented journalist, Thomas DeLoughry, who at the time was the editor of Internet Week. Our goal was to present to PR professionals a better way to develop and implement online media relations strategies, from both a PR professional and an editor’s point of view. To this day, it was one of my favorite projects and a book that I believe did a good job educating PR people on early web PR (or web 1.0) best practices.

By Deirdre | Posted in Industry Blogs | Also tagged ethics toolkit, Mango Marketing, PR 2.0, PR Monitoring, PR Toolkit, ROP, SMR, Strategy Wheel, SWOT, womma | Comments Off