anthropology - intellibridge investor relations resources

Tag Archives: anthropology

Study: Will You Abandon Facebook in Favor of Google+?

August 4, 2011 – 2:12 pm

The question seems premature or perhaps over dramatized, but I ask it with all sincerity. Whether the answer is yes or no or if the answer is not yet within grasp, think about the question at any level you wish and try to answer it. It is the process of thinking through the strengths and [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, Culture, Facebook, Google, google plus, New Media University, social media, sociology, study, twitter | Comments Off

Malcolm Gladwell, Your Slip is Showing

February 5, 2011 – 12:09 pm

Solidarity Time is always limited, but in these historic times, I wished to add perspective in the hopes of moving this important conversation in a productive direction. Malcolm Gladwell continues his march toward dissension with his latest installment in the New Yorker about social media vs. social activism. Honestly, Gladwell is more than welcome to [...]

By brian | Posted in Industry Blogs | Also tagged egypt, Facebook, iran, malcolm gladwell, networks, relationships, social media, sociology, solidarity, ties, twitter | Comments Off

Best of 2010: Getting to Know Your Friends, Fans and Followers

December 31, 2010 – 11:05 am

In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers [...]

By brian | Posted in Industry Blogs | Also tagged blogosphere, blogs, Business - Marketing, demographics, ethnography, Facebook, fans, followers, friends, psychographics, social media, sociology, twitter | Comments Off

Best of 2010: We the People

December 30, 2010 – 10:44 am

There’s an old saying that I think about more and more as I study technology and its impact on behavior…technology changes, people don’t. But nowadays, I’m not so sure. I think technology is indeed changing and us along with it. Whether it’s through social networks or digital lifestyle products such as iPhones and Kindles, we [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, earbudsmen, Facebook, lifestyle, me, relationships, social capital, social media, sociology, tweet, twitter | Comments Off

How Twitter is Changing: A new study reveals Twitter’s new direction

December 20, 2010 – 12:28 pm

2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter [...]

By brian | Posted in Industry Blogs | Also tagged 2009, 2010, 2011, biology, Business - Marketing, data, social media, social+science, sociology, study, Sysomos, tweeps, twitter | Comments Off

Who are All of These Tweeple?

November 10, 2010 – 6:25 am

Twitter is not a social network. While Facebook is the digital equivalent to your online residence, Twitter is your window to relevance, a network where individuals connect through fleeting interactions yet rooted in context and interaction. How we embrace and invest our persona in this paradigm says more about the future of digital culture and [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, demographic, psychographic, Psychology, retweet, social media, social+science, sociology, tweet, twitter | Comments Off

Social “Me”dia and the Evolving Twitter Egosystem

September 3, 2010 – 10:24 am

There’s a saying, “technology changes, people don’t.” Yet, when we consider the impact of technology on our daily lives, some very interesting observations surface… A pen now feels awkward to hold and as such, our penmanship is deteriorating. It’s now common to sit at a dinner table with family and friends where some are actively [...]

By brian | Posted in Industry Blogs | Also tagged behavior, Business - Marketing, Culture, Facebook, science, social media, social+science, sociology, twitter | Comments Off

Video: The New Influencers, Does Old School Media Get It?

August 17, 2010 – 5:48 am

In part seven of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review the rise of the new influencers (you and me) and how traditional media can adapt to the democratization of content creation and curation. As new media creates a bottom up [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, curation, hybrid theory, immersion, media, People, Share, social media | Comments Off

Video: Media Consumption vs. Usage and the New Role of Digital Sociologists

August 12, 2010 – 5:18 am

In part three of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review media consumption and usage and how in social networks, individuals are in control of defining their own experiences. As such, organizations are now required to study the cultures of each [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, consumption, hybrid theory, media, PR 2.0 - New Communications, social media, social+science, sociology, user | Comments Off

Once More, with Feeling: Making Sense of Social Media

July 26, 2010 – 5:15 am

I was recently asked at a communications and marketing conference for senior executives when Social Media would start to appeal to all senses including, vision, hearing, smell, taste, and touch. It was an interesting question and the first time that I had heard it in public. My response was that it is already in full [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, emotion, empathy, experiential, feeling, kinesthetic, Psychology, social media, sociology | Comments Off