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Bloomberg Canada Shares Tips on What News Agencies Want from your Press Release

June 14, 2011 – 6:13 am

Bloomberg editors in Canada offer tips for getting the most out of your press releases at a recent Business Wire event in Toronto.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , , , , | Comments Off

Tips for Measuring Sentiment Analysis: Don’t Let Early Adoption Become Buyer’s Remorse

May 31, 2011 – 6:13 am

Before engaging in sentiment analysis for your press releases and branding efforts, consider these tips so that early adoption doesn’t become buyer’s remorse.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , | Comments Off

PR Peeps Poll: Two-thirds say Press Releases Play Significant Role in Branding

May 25, 2011 – 6:13 am

Two-thirds of PR Peeps polled say press releases play a significant role in their companies’ branding efforts.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , | Comments Off

Mayday! Mayday! Monthlong Focus on Press Release Measurement Aims to Answer Questions

May 4, 2011 – 12:48 pm

Business Wire’s monthlong focus on press release measurement aims to address your “measurement emergencies” with tips and tools to help you figure out what’s working and not with your press releases

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , | Comments Off

Florida Media Luncheon Results in Tips for Crisis Communications Planning

April 13, 2011 – 2:47 pm

Crisis communications tips from a recent Florida media luncheon include keeping a hard copy of crisis plans on hand in case of electrical outages.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , , | Comments Off

Local News Sites Going Facebook Only? Press Releases Need Local Hook to be Utilized

April 11, 2011 – 12:03 pm

Some local news sites are going to Facebook only for their online presence. Press releases still matter to them, but they MUST have a local angle.

By Monika Maeckle | Posted in Industry Blogs, Media relations | Also tagged , , | Comments Off

Google Algorithm Changes Reward Best Practice SEO and Pay Off for Press Release Visibility

March 15, 2011 – 8:08 am

Google algorithm changes cause a spike in traffic for press releases at Business Wire, while other press release distribution services suffered dramatic decreases.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , | Comments Off

Daylight Saving Time And Other Timing Tips for Your Press Releases

March 10, 2011 – 7:28 am

Daylight Saving Time springs forward this Sunday. Don’t forget to factor the spring tradition into your press release timing. Here’s some tips that might help.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , | Comments Off

PR Peeps Poll: Generating Clips Still Most Important in Measuring Press Release Success

February 22, 2011 – 6:13 am

Generating clips and earned media still number one measure of press release success, says PR Peeps Poll

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , | Comments Off

Importance of Writing Good Headlines Magnified as Attention Spans and Space Decrease

February 3, 2011 – 8:45 am

Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.

By Monika Maeckle | Posted in Industry Blogs | Also tagged , , , , , , , , , , , , , , | Comments Off
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