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Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form. Vying for the attention of busy journalists who must fill news holes with limited resources requires precision. PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

By raschandahall | Posted in Industry Blogs, Media relations | Also tagged journalism, media tips, MRT, pitching, pitching tips, Press Release Tips, public relations | Comments Off

Daylight Saving Time: Keep it in Mind When Sending Press Releases this Weekend

November 3, 2011 – 6:13 am

Almost 70 countries around the world utilize Daylight Saving Time, which begins in the U.S. this weekend. Those sending press releases this weekend should heed the changes when choosing their distribution times.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, media tips, PR, Press Release, Press Release Tips, public relations | Comments Off

Tips for Effective Searching: Knowing your Defaults Results in Better Google Search Engine Results

October 13, 2011 – 6:13 am

When trying to get relevant search engine results from Google, it helps to know your defaults. Here’s some tips for improving your searching from our resident datadiva, Sandy Malloy.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Google, Google search tips, Press Release Tips, press releases, search, search engine optimization | Comments Off

Press Release Issuers Can Target Influencers via Business Wire’s SmartBrief Partnership

October 12, 2011 – 6:13 am

Business Wire’s expanded partnership with Smartbrief offers press release issuers a broad brush and single stroke in one fell swoop: comprehensive wire distribution with targeted industry newsletters

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Press Release Tips, SmartBrief | Comments Off

How Are You Managing Your Online Newsroom? Please take Survey, We’ll Share Results

September 12, 2011 – 11:17 am

Communicators, please take our survey on managing your online newsroom and earn a chance to win an iPad2. We’ll share results. C’mon. Just do it.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Ibrey Woodall, online newsroom, online newsrooms, Polls, public relations | Comments Off

How to Write Good Quotes: Keeping it Real Makes Your Press Release More Effective

August 30, 2011 – 9:13 am

Remove buzzwords, jargon and bloat from your press release quotes to make them more effective.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, grammar, how-to press release, Press Release Tips, Webinars | Comments Off

Advertising Value Equivalencies: The Mostly Meaningless Metric with Nine Lives

July 7, 2011 – 6:13 am

Advertising Value Equivalencies (AVE) refuse to dissipate even though most PR pros agree they are a meaningless metric. Here’s a couple of better ways to measure.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, Measurement, press release measurement, Press Release Tips | Comments Off

Brave, Rude World: Intrusive Technologies Beg Etiquette Questions for PR Folks trying to Mind their Mobile Manners

June 28, 2011 – 6:13 am

Anna Post of the Emily Post Institute offers tips for minding your mobile manners in the brave rude world of the constantly connected professional communicator.

By Monika Maeckle | Posted in Industry Blogs | Also tagged business wire, how-to press release, mobile, mobile manners, PR Peeps Polls, public relations, social media, Webinars | Comments Off

PR Peeps Poll: Press Release Views are Most Valued Press Release Metric

June 21, 2011 – 6:13 am

The most valued press release metric? Good ol’ fashioned press release views, say 53% if those responding to our PR Peeps poll. Influence has to start somewhere–how about with your press release being seen?