February 15, 2011 – 8:43 am
Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers. While many [...]
January 26, 2011 – 1:20 am
POPULAR investor network ADVFN is today launching a range services to help investor relations departments promote their companies to the site’s 2 million-plus registered users. IR departments will be able to prominently display their news on ADVFN’s websites and have their companies included in a default watchlist when new users register on the site. They [...]
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January 17, 2011 – 10:01 am
I am certainly no stranger to the conference circuit. Over the years, I’ve helped many friends organize conferences, advised organizers on programming and positioning, and presented at or attended scores of others. It is at these conferences where I am fortunate to meet and support many friends and new friends alike while also learning from [...]
January 6, 2011 – 7:19 am
I’ve received many inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path. [...]
By brian
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Posted in Industry Blogs
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Also tagged adaptive, adaptive business, business, Business - Marketing, campaign, fail, gartner, metrics, roi, scrm, social business, social media, srm
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December 27, 2010 – 10:46 am
Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry. For large agencies, it represented a harbinger of change. For specialized groups, the report was a declaration of validation. In his report, “How Social Media Boutiques are Winning Deals Over Traditional Digital Agencies,” Owyang documents the [...]
By brian
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Posted in Industry Blogs
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Also tagged altimeter, branding, Business - Marketing, creative, customer+service, hybrid theory, jeremiah+owyang, New Communications, PR, social business, social consumer, social media
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August 19, 2010 – 5:15 am
In part eight of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss the changing landscape of advertising and engagement. Advertising and marketing is experimenting with campaigns and engagement programs that essentially brings creative to life. It’s the fusion of influence and confluence [...]
