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Twitter Promoted to Ad Network

October 18, 2010 – 5:16 am

Four-and-a-half years ago, Jack Dorsey sent the Tweet that would eventually spark a social revolution. At just 24 characters long, Dorsey and the Twitter team introduced us, one by one, to a new medium for connecting and communicating with one another. It would forever change how its community shared, discovered, and learned, setting the stage [...]

By brian | Posted in Industry Blogs | Also tagged ad network, advertising, business, Business - Marketing, don draper, information, network, social media, twitter | Comments Off

The State and Future of Twitter 2010: Part Two

April 21, 2010 – 5:29 am

The influence and promise of Twitter is only now starting to materialize. Everything that occurred prior to Chirp has lead us to this moment and as such, is almost worthy of categorization as BC (Before Chirp). Everything that happens now, is almost symbolic of a new movement (AC, After Chirp) and as such, it essentially [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, chirp, promoted, roi, social media, sponsored, tweet, twitter | Comments Off

We’re Spending More Time with Social Media: Advertisers Follow

October 16, 2009 – 5:32 am

Source: Shutterstock
The attention dashboard is rapidly emerging as the online hub for sharing and discovering information, connecting us to people, content, and events in real-time. According to research, we’re already spending more time in social networks than we are in email. New studies are only fortifying these findings, documenting an increase time spent specifically in [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, buy, Facebook, interpret, media, Nielsen, social media, socialnetwork, spend, tweet, twitter | Comments Off

Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards

July 25, 2009 – 9:16 am

This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue.

Source
In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we [...]

By brian | Posted in Industry Blogs | Also tagged Business - Marketing, conversation, social media, sponsor, twitter | Comments Off

Facebook Advertising to Surpass MySpace by 2011

July 9, 2009 – 4:45 pm

MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.
According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of [...]

By brian | Posted in Industry Blogs | Also tagged advertising, application, Business - Marketing, comscore, emarketer, Facebook, myspace, online, social media, spending, twitter, widget | Comments Off