26dottwo - intellibridge investor relations resources

Tag Archives: 26dottwo

What are you learning from social that you are applying to traditional?

September 8, 2011 – 7:22 am

Guest post by Chris Beck of 26DotTwo You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can be cross-pollinated to increase your impact? The focus in social is on the 5th P (people); communities, niche groups, and [...]

By brian | Posted in Industry Blogs | Also tagged advertising, Business - Marketing, chris beck, media, media+buy, social media | Comments Off

Video: Bringing a Brand to Life in Social Media

September 1, 2010 – 5:39 am

We’re approaching the last bits in this series of conversations where Chris Beck, founder of 26dottwo (@26dottwo) and I examine the state and future of social media. In this installment we review the various aspects and formalities of bringing a brand alive, truly alive in social media. Everything begins with establishing the rules of engagement [...]

By brian | Posted in Industry Blogs | Also tagged brand, branding, Business - Marketing, persona, social media, style guide, styleguide, voice | Comments Off

Video: A False Belief in Numbers? The bigger part of the story = who you are NOT connected to

August 26, 2010 – 5:07 am

In the next installment in a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss social media by the numbers. At any given moment, your “fans,” “likes,” followers, commenters, readers, are expecting personalized experiences. Simply catering to an “audience” is borderline antisocial. Addressing the [...]

By brian | Posted in Industry Blogs | Also tagged audience, Business - Marketing, followers, friends, likes, nicheworks, numbers, social media, video | Comments Off

Video: Facebook as an Advertising Medium + Media A.D.D.

August 10, 2010 – 5:06 am

In part two of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the viability of Facebook as an advertising platform. The discussion brings up elements introduced in my recent post introducing the concept of The Last Mile and how everything begins with [...]

By brian | Posted in Industry Blogs | Also tagged a.d.d., advertising, attention, Business - Marketing, Facebook, first mile, last mile, media, social media | Comments Off

Video: Introducing the 5th “P” to the Marketing Mix — People

August 8, 2010 – 2:55 pm

I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence. [...]

By brian | Posted in Industry Blogs | Also tagged 4 p's, 5th p, business, Business - Marketing, Culture, economy, marketing mix, People, PR 2.0 - New Communications, social media, Social+economy, video | Comments Off