With social media becoming more important in politics and elections, how are journalists using Twitter and other channels as effective tools in covering the campaigns?
by Rishika Luthra, Media Relations Specialist, Business Wire/Toronto In a very short span of time, the social media landscape has undergone a sea-change. For example, Twitter — a platform which was, until recently, attracting audiences who wanted to know what their favourite celebrities are doing in real-time — now boasts of an eclectic community of [...]
Measurement, Engagement and Influence with Katie Paine- Moving from Theoretical to Tactical Hosted by Business Wire Florida Join Business Wire Florida for breakfast and a session with measurement maven, Katie Paine. Paine’s most recent book, Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, was released last March and will [...]
On February 9, 2012, I’ll be joining my colleagues in Amsterdam to deliver a keynote on Eight New Strategic Practices for the PR Champion. As a part of the preparation for the event, The Social Conference 2012, I was asked to discuss a few topics. My video focuses on several of the “hot” topics in PR and how professionals today are taking on new roles and responsibilities. These topics include: the differences between the old and the new PR mindset, the impact of social media on the relationship between journalists and PR pros, how social media requires a unique and powerful new communication approach, why social networking changes the approach of crisis management, and what’s going on with corporate messages and the good “old” press release.
I’ll be touching on these topics in my presentation, which is also the subject matter of my new book with FT Press. I’m also very excited to announce that my book, “Social Media and Public Relations: Eight New Practices for the PR Professional” is available for pre-order on Amazon. You can learn more about my book here.
If you’re in the Amsterdam on the 9th of February, I hope you will visit me at The Social Conference 2012!
by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form. Vying for the attention of busy journalists who must fill news holes with limited resources requires precision. PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]
Media Relations Specialist Shawnee Cohn speaks with George Jones, editor of new electronic publication TabTimes, on tablets and their future in the practice of PR and journalism.
Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here's what PR, marketing and C-level execs need to know.
by Rishika Luthra, Media Relations Specialist, Business Wire/Canada Ever wondered why your press release didn’t get the traction you felt it deserved? Or why a specific newspaper ignored your announcement? The answer is simple: the best way to “be heard” is to first know the publications you’re pitching. In a candid discussion with Business Wire [...]
