Tom Becktold, SVP Marketing, Business Wire - intellibridge investor relations resources

Author Archives: Tom Becktold, SVP Marketing, Business Wire

It’s All About Marketing and PR Convergence with Our New Smart Marketing Page

May 8, 2012 – 2:30 pm

For professional communicators today, there is a growing understanding that PR and marketing efforts must work in unison to be most effective. For example, the cost of the keywords that marketing bids on in their advertising outreach can be reduced when PR successfully gets those same keywords embedded and issued/posted/shared in their audience engagement efforts. [...]

Posted in Industry Blogs | Tagged audience engagement, business wire, communications, convergence, marketing, multimedia, PR, public relations, seo, SEO marketing, Smart News Release, Social Media Release, video | Comments Off

Marketing vs. PR Writing – What’s the Difference?

January 18, 2012 – 4:36 pm

In this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that’s a good thing.

Posted in Industry Blogs | Tagged Education, Press Release Tips, public relations, Publicity, social media | Comments Off

Dominic: “We’re Just Not That Into You”

February 6, 2009 – 11:39 am

…it is amusing to us that Mr. Dominic Jones seems to become more and more unhinged as we, as is our right, continually highlight and crystallize the many valid benefits of disclosure via our simultaneous news distribution platform.

Posted in Industry Blogs, Investor Relations | Tagged business wire, disclosure, ethics, NIRI, notice-and-access, Press Release Tips, reg fd, respectful dialogue, SEC, transparency, web-based disclosure, XBRL | Comments Off

Earnings Tables Needed in Releases Say Market Participants

February 5, 2009 – 4:27 pm

“We would very much like to see the tables included as part of a release,” said Rick Stine, senior editor, Americas, Dow Jones News Services.

Posted in Industry Blogs, Investor Relations | Tagged business wire, disclosure, NIRI, Press Release Tips, reg fd, SEC, XBRL | Comments Off

Grammar Gossip: The Wonderful World of Who

February 5, 2009 – 11:28 am

Every month, Business Wire Editor Emily Jones provides useful grammar tips and tricks to help us write better press releases. It’s Grammar Gossip!
The Wonderful World of Who
Who’s excited for the Oscars? I’m guessing the people whose favorite movies are nominated are.
A tip for all who are wondering when to use the words “who’s” and “whose” [...]

Posted in Industry Blogs | Tagged business wire, Business Wire Grammar Gossip, Business Wired, Editors, Emily Jones, grammar, Grammar Gossip, grammar tips, Press Release, Press Release Tips, press release writing tips | Comments Off

Business Wire & NAPS Team for Enhanced Feature News Distribution

January 19, 2009 – 12:53 pm

Business Wire is bolstering our industry-leading feature wire service! We’re combining our exceptional online distribution network with the reputation of longtime leading mat release distribution provider NAPS to offer the best service possible.
Mat releases have become increasingly popular in recent years because they are written in a special editorial format and provide camera-ready artwork that [...]

Posted in Uncategorized | Tagged business wire, Business Wire feature news, Business Wire Feature Topic Series, Business Wire NAPS agreement, feature news, feature wire service, Features, mat release service, mat releases, matte releases, NAPS | Comments Off