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Journalists Tweet Their PR Pet Peeves

May 2, 2012 – 1:43 pm

compiled by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Recently @muckrack asked journalists to share some of their pitching pet peeves in a #muckedup chat. I’ve compiled my favorites for your learning pleasure. Share “@muckrack I automatically delete any pitch that begins, “Dear Sir/Madam” Ashley Mayo Wed, May 02 2012 10:41:11 ReplyRetweet Share “@muckrack [...]

Posted in Industry Blogs, Media relations | Tagged business wire, journalism, MRT, pitching, public relations, social media, Targeting | Comments Off

Journalist Networking Secrets from Inside the Wire

March 13, 2012 – 8:23 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago The purpose of media relations was beat into my head by my college PR professor — she often said, “The goal is to develop mutually beneficial relationships with the media.” This definition very closely mirrors the Public Relations Society of America’s new definition of Public Relations. Only [...]

Posted in Industry Blogs, Media relations | Tagged AWJ, Dawn Roberts, IABC, journalism, Karen Kring, Luis Guillen, Maryana Bradas, MRT, NABJ, networking, ONA, pitching, PRSA, Raschanda Hall, SABEW, SPJ | Comments Off

Tips to Give Your Best Media Pitch in Under 45 Seconds from the NABJ Convention

November 17, 2011 – 8:07 am

by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Media pitching is indeed an art form. Vying for the attention of busy journalists who must fill news holes with limited resources requires precision. PR practitioners and freelancers had less than a minute to pitch a panel of top editors and reporters from leading national news outlets [...]

Posted in Industry Blogs, Media relations | Tagged All Things Press Release, journalism, media tips, MRT, pitching, pitching tips, Press Release Tips, public relations | Comments Off

Tumblr, Storify and More: Journalists Embracing New Media Tools, PR Community Should, Too

October 4, 2011 – 6:13 am

PR Peeps take note of these new media tools being embraced by online journalists. Great opportunities for you and your clients.

Posted in Industry Blogs, Media relations | Tagged business wire, how-to press release, journalism, MRT, Press Release Tips, Resource Sites, social media | Comments Off

Business Wire Journalist Survey to Monitor Trends in Media Research Tools

August 2, 2011 – 8:01 am

For nearly 50 years Business Wire has long served two constituencies: those companies and organizations that distribute their press releases over our network; and information recipients, foremost among them members of the media. Today we are conducting a short survey to look at the news gathering process of today’s journalists. The term “journalist” has expanded over the years [...]

Posted in Industry Blogs, Media relations | Tagged business wire, Business Wire Polls, Media Survey, MRT | Comments Off

BW Fun Fact: Business Wire Reaches Journalists With a Combo of High Tech and High Touch

May 20, 2011 – 7:11 am

Business Wire’s Media Relations Team manages more than 10,000 email and RSS subscriptions a year from bloggers, journalists, analysts, investors and other news consumers. How do they do it? It’s a combo of high tech with high touch.

Posted in Industry Blogs, Media relations | Tagged 50th Anniversary, business wire, BW Fun Facts, MRT, press release distribution | Comments Off