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Editor’s Corner: PR Disasters! Why a Crisis Comm Plan is Critical

October 20, 2011 – 10:00 am

When it comes to crisis communications, if you’re not in charge of the story right away, someone else will be. That’s why it’s critical to have a plan in place.

Posted in Industry Blogs | Tagged Crisis Communications, Editor's Corner, Editors, Ivy Lee, PR, public relations, WiredIn Articles | Comments Off

Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011 – 7:24 am

by Danny Selnick, Vice President, Public Policy Services Business Wire’s LatinoWire hosted a panel event for professional communicators on Sept. 28 at the National Press Club in Washington, DC. The panel featured: Erica Gonzalez, Executive Editor of El Diario/La Prensa Julio Aliaga, News Director, Telemundo (Washington, DC affiliate) Hilda Garcia, Vice President of Multiplatform Content [...]

Posted in Industry Blogs | Tagged business wire, Business Wire Events, Danny Selnick, Erica Gonzales, Hilda Garcia, Hispanic Link, Hispanic media, impreMedia, journalism, Latino media, LatinoWire, pitching, social media, Spanish language news, Targeting, Telemundo | Comments Off

BW Gives Back: The Borough of Ramsey 9/11 Remembrance

September 13, 2011 – 8:34 am

Alan Asarch of Business Wire describes his experience at a local 9/11 remembrance ceremony, in which he took part with The Ramsey Wind Symphony.

Posted in Industry Blogs | Tagged 50th Anniversary, 9/11, Alan Asarch, Borough of Ramsey, BW 50th Anniversary, BW Gives Back, Ramsey Wind Symphony | Comments Off

Two Great Tips for Pitching Health and Life Science Reporters

May 13, 2011 – 6:19 am

Two great pitching tips for reaching health sciences, pharma, and medical device reporters.

Posted in Industry Blogs, Media relations | Tagged journalism, media tips, pitching tips, Press Release Tips, Targeting | Comments Off

April in Omaha: My Invitation to 2011 Berkshire Hathaway Annual Meeting

May 6, 2011 – 5:41 am

by Deb Subia, Editorial Process Development Manager, Business Wire A dozen lucky Business Wire employees from several U.S. bureaus and London joined CEO Cathy Baron Tamraz in Omaha for the 2011 Berkshire Hathaway Annual Meeting. I was thrilled to be one of them. Never having been, I was anxious to attend the meeting – okay, [...]

Posted in Industry Blogs | Tagged 50th Anniversary, berkshire hathaway, Berkshire Hathaway 2011, Berkshire Hathaway Shareholders Meeting, business wire, Business Wire 50th Anniversary, Business Wire Events, CASA of Douglas County, Cathy Baron Tamraz, Charlie Munger, Deb Subia, Warren Buffet Penny, warren buffett | Comments Off

Friday Fast Links: Agencies, redundancies and more

April 15, 2011 – 11:52 am

Can your copy be helped by repetition and redundancy? If past history is any guide . . . If your PR agency never tells you you’re wrong, they’re probably one of the five types to avoid. When and how should online news stories include hyperlinks? My hometown paper made the Top 25 Newspapers on Twitter. [...]

Posted in Industry Blogs | Tagged Consumer Marketing, journalism, public relations, social media | Comments Off

Friday Fast Links: Fifth calls, CSR, name changes and more

April 8, 2011 – 9:21 am

Some in the IR community are discussing whether there’s a need for a “fifth call” prior to a company’s annual meeting. Does your organization need an additional call? What does that say about the rest of your investor relations program? Who’s in charge of your corporate social responsibility efforts? If it’s not you, it might [...]

Posted in Industry Blogs, Investor Relations | Tagged Consumer Marketing, Corporate Social Responsibility, Measurement, public relations | Comments Off

Friday Fast Links for April 1: Why consumers use SM, defining marketing, and more

April 1, 2011 – 6:59 am

Does your company have a clear idea of how and why your customers use social media? Because some companies clearly do not. Your PR strategy doesn’t always have to involve going after the A-listers. You can sometimes get a lot more traction elsewhere. There are more definitions of marketing than there are Heinz varieties, apparently. What’s [...]

Posted in Industry Blogs, Media relations | Tagged Consumer Marketing, public relations, Publicity, social media | Comments Off

Media Pitching Tips from Top Business Magazines

March 28, 2011 – 7:13 am

Top business magazines share media pitching tips for PR professionals. Collected from a Publicity Club of New York panel discussion

Posted in Industry Blogs, Media relations | Tagged Jeff Chu, journalism, media pitching, media pitching tips, Michael Santoli, Nadine Heintz, Nikelle Feimster, PCNY, pitching, pitching tips, public relations, Publicity, Publicity Club of New York, Russell Pearlman, Steve Bertoni, Targeting | Comments Off

Friday Fast Links: LinkedIn Tips, Social CMOs, Measurement and more

March 25, 2011 – 11:25 am

Business Wire’s Karen Reynolds on improving your LinkedIn profile. How one company is putting the Barcelona Principles for PR measurement into practice. How do the CMOs from the Fortune 1000 fare in the social space? Not so well, says Business Insider. Seven reasons why businesses are the future of publishing. (Hint: It’s VERY good for [...]

Posted in Industry Blogs | Tagged Consumer Marketing, Measurement, public relations, social media | Comments Off