Two great pitching tips for reaching health sciences, pharma, and medical device reporters.
by Deb Subia, Editorial Process Development Manager, Business Wire A dozen lucky Business Wire employees from several U.S. bureaus and London joined CEO Cathy Baron Tamraz in Omaha for the 2011 Berkshire Hathaway Annual Meeting. I was thrilled to be one of them. Never having been, I was anxious to attend the meeting – okay, [...]
Posted in Industry Blogs
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Tagged 50th Anniversary, berkshire hathaway, Berkshire Hathaway 2011, Berkshire Hathaway Shareholders Meeting, business wire, Business Wire 50th Anniversary, Business Wire Events, CASA of Douglas County, Cathy Baron Tamraz, Charlie Munger, Deb Subia, Warren Buffet Penny, warren buffett
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April 15, 2011 – 11:52 am
Can your copy be helped by repetition and redundancy? If past history is any guide . . . If your PR agency never tells you you’re wrong, they’re probably one of the five types to avoid. When and how should online news stories include hyperlinks? My hometown paper made the Top 25 Newspapers on Twitter. [...]
Some in the IR community are discussing whether there’s a need for a “fifth call” prior to a company’s annual meeting. Does your organization need an additional call? What does that say about the rest of your investor relations program? Who’s in charge of your corporate social responsibility efforts? If it’s not you, it might [...]
Does your company have a clear idea of how and why your customers use social media? Because some companies clearly do not. Your PR strategy doesn’t always have to involve going after the A-listers. You can sometimes get a lot more traction elsewhere. There are more definitions of marketing than there are Heinz varieties, apparently. What’s [...]
Top business magazines share media pitching tips for PR professionals. Collected from a Publicity Club of New York panel discussion 
Posted in Industry Blogs, Media relations
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Tagged Jeff Chu, journalism, media pitching, media pitching tips, Michael Santoli, Nadine Heintz, Nikelle Feimster, PCNY, pitching, pitching tips, public relations, Publicity, Publicity Club of New York, Russell Pearlman, Steve Bertoni, Targeting
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March 25, 2011 – 11:25 am
Business Wire’s Karen Reynolds on improving your LinkedIn profile. How one company is putting the Barcelona Principles for PR measurement into practice. How do the CMOs from the Fortune 1000 fare in the social space? Not so well, says Business Insider. Seven reasons why businesses are the future of publishing. (Hint: It’s VERY good for [...]
Business Wire’s 50th Anniversary celebration this year features the BW Gives Back volunteer program, which affords employees the opportunity to “go to work” in their communities for the educational or charitable organizations that mean the most to them. Executive Vice President Laura Sturaitis spent last Thursday sharing her time and expertise with job seekers among the students, alumnae and members of the [...]
Posted in Industry Blogs
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Tagged 50th Anniversary, business wire, Business Wire 50th Anniversary, Business Wire gives back, BW Gives Back, Charity, community, Education, Giving, Laura Sturaitis, Raschanda Hall, St. Thomas University
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by Cecile Oreste, Media Relations Specialist, Business Wire/DC Business Wire hosted a Meet the Richmond Media event recently at the Ramada Plaza West in Richmond, Va. More than 50 public relations and communications professionals were in attendance to hear from a media panel discussion moderated by Business Wire client Jon Newman of The Hodges Partnership. The [...]
Posted in Industry Blogs, Media relations
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Tagged Business Wire Events, Gregory Gilligan, journalism, media tips, NBC12, pitching tips, public relations, Rachel DePompa, Richmond Magazine, Richmond media, Richmond Times-Dispatch, Scott Bass, Style Weekly, Susan Winiecki
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March 18, 2011 – 11:48 am
What do you know about your wire service’s SEO practices? How big are the opportunities for brands and social media during March Madness? (A Google search for “March Madness” + “social media” returns nearly 2 million results.) On the off chance you missed Rebecca Black blowing up the internet this week, you missed a great [...]
