September 2, 2010 – 7:09 am
by Pilar Portela, Media Relations Specialist, Business Wire/Florida With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. [...]
August 25, 2010 – 9:08 am
- by Phil Dennison, Senior Marketing Specialist It’s a topic we’ve addressed before — buzzwords and jargon in press releases — but Mark McClennan at Schwartz Communications has come at it from a unique way. He took Adam Sherk’s list of the most overused words and phrases in press releases, and made a word cloud [...]
August 19, 2010 – 8:38 am
– by Cecile Oreste, Media Relations Specialist, Business Wire/DC Business Wire Media Relations Specialists Luis Guillen (LA) and Cecile Oreste (DC) attended the Asian American Journalists Association’s 21st Annual National Convention August 4-7 in Los Angeles. More than 800 journalists and media professionals gathered at the Renaissance Hollywood Hotel to network and learn from leaders [...]
August 19, 2010 – 7:35 am
by Andy Kehoe, Media Relations Specialist, Business Wire/Dallas The Texas Public Relations Association sponsored a “Meet the Media” event on Aug. 17 at the studios of WBAP News/Talk 820AM & 96.7FM in Arlington, Texas. The featured speakers were Rick Hadley, news director, and Tyler Cox, operations manager. WBAP broadcasts a local morning news show, followed [...]
Posted in Industry Blogs, Media relations
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Tagged journalism, local radio, news radi, news/talk, Rick Hadley, talk radio, Targeting, Texas Public Relations Association, TPRA, Tyler Cox, WBAP, WBAP Texas
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August 18, 2010 – 8:45 am
Tips from Daily Features Editor Mackenzie Dawson by Nikelle Feimster, Media Relations Specialist, Business Wire/New York I recently had a chance to talk with Mackenzie Dawson, Daily Features Editor of the New York Post. Having worked in the PR industry, Dawson fully understands the challenges publicists face when it comes to working with the media. [...]
Posted in Industry Blogs, Media relations
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Tagged feature news, feature stories, feature tips, Features, interview, Mackenzie Dawson, New York Post, pitching, pitching journalists, pitching tips, Press Release Tips
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August 16, 2010 – 9:06 am
by Andrea Gillespie, Account Executive, Business Wire/Chicago Successful media relations in Chicago over the last several years has meant both strengthening your news eye to find and pitch the most relevant stories, and finding new places, people and forms of media in which you can get those stories picked up. While some news holes seems to be [...]
Posted in Industry Blogs, Media relations
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Tagged Business Wire Events, Chicago blogs, Chicago local news, Chicago media, ChicagoNow, hyperlocal news, journalism, Kyle Leonard, media tips, new media, Patch, Raschanda Hall, social media, Tara Tesimu, Tracy Schmidt, Triblocal
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August 10, 2010 – 11:04 am
Lorry Lokey, who founded Business Wire in 1962, has always been a believer in the virtues of charity and philanthropy. Over the years, he’s given hundreds of millions of dollars, primarily to secondary and postsecondary educational institutions, and he’s frequently appeared in the Chronicle of Philanthropy as both an interview subject and one of America’s [...]
August 10, 2010 – 7:39 am
by Nikelle Feimster, Media Relations Specialist, Business Wire/New York I recently attended the 35th annual National Association of Black Journalists (NABJ) Convention and Career Fair held July 28 to August 1 at the Manchester Grand Hyatt in San Diego, CA. The sold out event was a huge success, drawing more than 1,600 media professionals from [...]
August 9, 2010 – 11:31 am
by Cecile Oreste, Media Relations Specialist, Business Wire/DC TBD.com, which launched today, is taking a unique approach to providing hyperlocal news. Unlike AOL’s recently launched Patch.com, which hired reporters to cover local communities in California, New York and other states, TBD.com will partner with more than a hundred community blogs to provide the most comprehensive [...]
Business Wire CEO & Chairman Cathy Baron Tamraz recently sat down for a few minutes with Renee White Fraser and Betsy Berkhemer-Credaire, hosts of 2Minutes&More, an hourlong business program that airs Sunday afternoons on KFWB-AM in Los Angeles. Both of the hosts are successful business owners who each week share their own tips for success and interview [...]
Posted in Industry Blogs
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Tagged 2Minutes&More, Betsy Berkhemer, Betsy Berkhemer-Credaire, business wire, Cathy Baron Tamraz, interview, KFWB, Rebekah Illiff, Renee White Fraser, Smart Girls Consulting, Susan Tellem, Tellem Worldwide
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