Author Archives: Monika Maeckle

Tips for Effective Searching: Knowing your Defaults Results in Better Google Search Engine Results

When trying to get relevant search engine results from Google, it helps to know your defaults. Here’s some tips for improving your searching from our resident datadiva, Sandy Malloy.

Press Release Issuers Can Target Influencers via Business Wire’s SmartBrief Partnership

Business Wire’s expanded partnership with Smartbrief offers press release issuers a broad brush and single stroke in one fell swoop: comprehensive wire distribution with targeted industry newsletters

NASDAQ as SRO: An Oxymoron

NASDAQ as a self regulatroy organization (SRO) is proving to be an oxymoron.

Happy Birthday Business Wire: Looking Back, Forward…it’s STILL All About Relationships

Recap of Business Wire’s birthday at the NYSE with Warren Buffett and Cathy Baron Tamraz. As we look forward and back, it’s STILL all about relationships.

Business Wire Gives Back: BW Staff Helps Grow Miracle Gardens on Chicago’s South Side

Business Wire Gives Back: Eight BW staffers volunteer to help create an edible landscape on Chicago’s South Side, helping transform a former inudstrial park into a garden as part of the Make Miracles Grow Foundation’s youth garden initiative.

Pete Codella Shares Twitter and Social Media Tips in Salt Lake City for Business Wire Phoenix Event

Pete Codella Shares Twitter and Social Media Tips at a recent Business Wire luncheon in Salt Lake City. Don’t miss the video.

Editor’s Corner: Grammar Snob Alert! Who vs. Whom Demonstrates Usage in Transition

Who versus whom–THAT is the question. Business Wire editor Andrew Guinn tackles this testy grammar quandary in this latest edition of Editor’s Corner.

How Are You Managing Your Online Newsroom? Please take Survey, We’ll Share Results

Communicators, please take our survey on managing your online newsroom and earn a chance to win an iPad2. We’ll share results. C’mon. Just do it.

Just in Time for Hispanic Heritage Month, Tips for Reaching the Hispanic Media

by Pilar Portela, West Media Relations Supervisor, Ethnic Circuits New Census data shows US Hispanics have become the second-largest population with 50 million citizens.  Their buying power should reach a projected $1.3 trillion in 2015. With Hispanic Heritage Month (Sept. 15-Oct. 15) right around the corner and in anticipation of the 2012 presidential elections there is renewed [...]

How to Write Good Quotes: Keeping it Real Makes Your Press Release More Effective

Remove buzzwords, jargon and bloat from your press release quotes to make them more effective.