Author Archives: Monika Maeckle

Tips for Your Business Meeting with a Japanese Company

by Ai Arakawa, Media Relations Specialist, Business Wire/Tokyo Different people have different customs, and you might think that the uniqueness of Japanese customs is outstanding or exotic. Robin Pharo, who, after working for a Tokyo IT department, penned an article in JAPAN TODAY about the Japanese and their “entirely different” meeting style compared to their [...]

Monika Maeckle: New Media Career Exemplified by Change Morphs to the Next Stage

New media careers don’t come to an end, they just morph to the next stage. Vice President of New Media Monika Maeckle leaves Business Wire to launch a strategic communications consultancy in 2012, and to cover the life cycle at the Texas Butterfly Ranch blog.

Business Wire Gives Back: Charlotte Staffers Support Library through Rock & Read 5K Run

Established in 1982, the Friends of the Charlotte Mecklenburg Library is a non-profit organization dedicated to supporting the Charlotte Mecklenburg Library, its collections, programs and services. Recent budget difficulties have highlighted the need for the community to come together in assisting local government to maintain traditional levels of service throughout the library system. The Friends’ [...]

The European Commission’s Stealth Decision on Transparency:

For publicly listed companies, transparency is not an option — it is an obligation. by Neil Hershberg, Senior Vice President, Global Media The European Commission said as much when it implemented its harmonized pan-European disclosure standards for the 27-member European Union in January 2007. The compliance guidelines were aptly titled:  the Transparency Obligations Directive ["TOD"]. Therefore, the European [...]

PR Peeps Poll: More than Half Say Twitter More Effective as Broadcast Tool Today than A Year Ago

PR Peeps Poll: more than half say Twitter more effective than it was a year ago as a broadcast messaging tool. Read full poll results on Twitter effectiveness.

Daylight Saving Time: Keep it in Mind When Sending Press Releases this Weekend

Almost 70 countries around the world utilize Daylight Saving Time, which begins in the U.S. this weekend. Those sending press releases this weekend should heed the changes when choosing their distribution times.

Social Media Press Releases, Like Color TVs, Have Been Coopted: They’re ALL Press Releases

The social media press release, like color TVs and airmail, have been coopted. EVERY press release should be easy to share and friendly to search engines so it can be found, seen and shared. Here’s some tips.

XBRL Update: U.S. XBRL Initiative Begins to Move Beyond SEC Reporting

The recently-signed The Child and Family Services Innovation and Improvement Act, and other new and pending legislation, has positive implications for the adoption of XBRL as a data reporting standard.

Info Plus Data Equals Credibility: Toronto Star Editors on How to Pitch

by Rishika Luthra, Media Relations Specialist, Business Wire/Canada Ever wondered why your press release didn’t get the traction you felt it deserved? Or why a specific newspaper ignored your announcement? The answer is simple: the best way to “be heard” is to first know the publications you’re pitching. In a candid discussion with Business Wire [...]

Business Wire Gives Back: Texas Butterfly Fan Uses Social Media as Monarch Butterfly Ambassador

Business Wire Gives Back: Monika Maeckle, Texas butterfly ambassador, helps kids understand the Monarch butterfly migration at the San Antonio Botanical Garden’s Amazing Butterflies exhibit.