Author Archives: Monika Maeckle, Vice President New Media Business Wire

PR Peeps Poll: 32% say 2009 Social Media Efforts “Good not Great”

The December 2009 PR Peeps poll results are in–better late than never, folks–and 32% of respondents rated their social media efforts for 2009 “good, not great.”
Regarding the question, “How would you rate the success of your social media efforts in 2009?” 174 answered as follows:

Fantastic–22, or 13%
Good, not great–56, or 32%
Fair–41,  or 24%
Still debating if  it’s worth the time–40, [...]

PR Peeps Poll: Twitter is the social medium of choice

The October PR Peeps poll results are in and it appears that Twitter is the social medium of choice for professional communicators. 
Out of 460 who answered the question, “Do you tweet, blog, neither or both?” a hefty 191 tweet, only 15 blog, 112 do neither and 140 do both.
These stats reflect what we’re hearing from the [...]

Heinz Press Release Case Study: All Things Press Release Podcast

Latching onto a timely news hook can make your press release reap big results online. Hear the details in this edition of the All Things Press Release podcast

PR Peeps Poll: Knowing Who Made a Press Release Mistake Matters

Mistakes happen–sometimes in press releases.  When they do, does it matter who’s at fault?
At Business Wire we think so…and apparently, so do most of you.  
According to our most recent PR Peeps Poll 61% of you said that when a press release crosses the wire and a correction is then issued, you prefer to know if the [...]

Turn Your Press Release into An Advisory: All Things Press Release Podcast

The best way to publicize an event is to turn your press release into an advisory. Learn more at the All Things Press Release podcast.

Add Twitter to Your Press Release: All Things Press Release Podcast

Should you add Twitter to your Press Release? We think so. Listen to the All Things Press Release podcast to find out how to do it.

Become A Media Resource: All Things Press Release Podcast

Want more media coverage for your press release? Try becoming a true media resource. More in the All Things Press Release podcast

Typos and Bad Grammar Don’t Belong in Your Press Release: All Things Press Release Podcast

Bad spelling and grammar don’t belong in your press release. Check out the All Things Press Release podcast for more press release tips.

Adding Multimedia to Your Press Release: Press Release Tips from the All Things Press Release Podcast

Adding Multimedia to Your Press Release is covered in the All Things Press Release Podcast on Press Release Tips

PR Peeps Poll: Advertising Equivalencies? Say what? 32% Don’t Know What it Means

More than a third of PR Peeps polled don’t know what advertising equivalencies are; an equal number do, and have used them. Read on for details in the Business Wire July PR Peeps Poll