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Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010 – 11:19 am

Press release case study: Author’s first press release lands her on Dr. Phil Show and increases book sales from 2-3 a week to 2-3 a day.

Posted in Industry Blogs, Media relations | Tagged All Things Press Release, atpr, business wire, Education, how-to press release, Press Release, press release 2.0, Press Release Case Studies, Press Release Tips, Press Release writing, press releases, public relations, Publicity, social media press release, Social Media Release, web 2.0 | Comments Off

Why Add Links to your Press Releases? Ask Nieman Journalism Lab

June 11, 2010 – 1:30 pm

Nieman Lab Series on Hyperlinking Web Content offers Press Release Lessons for Public Relations Practitioners

Posted in Industry Blogs, Media relations | Tagged All Things Press Release, business wire, how-to press release, journalism, new media, Press Release, press release 2.0, Press Release Optimization, Press Release Tips, Press Release writing, press releases, public relations | Comments Off

PR Peeps Poll: 85% say they put hyperlinks in press releases

June 2, 2010 – 9:27 am

PR Peeps Poll suggests 85% use hyperlinks in press releases but our internal audit suggests otherwise.

Posted in Industry Blogs | Tagged All Things Press Release, business wire, Business Wire Polls, hyperlinks in press releases, Monika Maeckle, Polls, PR Peeps poll, Press Release, Press Release Optimization, Press Release Tips, public relations | Comments Off

Viva the Press Release! Social Media Diehard Hails “Traditional” Press Release and Paid Wire Services

May 19, 2010 – 1:54 pm

by Monika Maeckle, Vice President of New Media “I think now, more than ever, traditional press releases matter and that wire services like Business Wire are worth the expense – or rather – the investment.”–Alan Weinkrantz We don’t pretend to be objective about press releases, and indeed a quote from our boss Warren Buffett, seems appropriate here: [...]

Posted in Industry Blogs | Tagged business wire, how-to press release, Monika Maeckle, Press Release, press release 2.0, Press Release Case Studies, press release distribution, Press Release Tips, public relations, Publicity, social media, social media press release | Comments Off

PR Peeps Poll: 18% haven’t downloaded any apps to their SmartPhone

April 12, 2010 – 9:55 am

The periodic PR Peeps Poll results are in and suggest that of those PR folks who own SmartPhones, 18% have yet to download any apps. What does that mean? Perhaps the ultimate app, the web browser, already comes pre-installed on every phone and covers most people’s basic browsing needs. Of the 82% of SmartPhone owners who HAVE downloaded apps [...]

Posted in Industry Blogs | Tagged business wire poll, Business Wire Polls, iphone apps, Polls, smartphones | Comments Off

Grammar Day Begets Fun Limerick Contest From Ragan.com and Boston Globe

March 5, 2010 – 2:51 pm

In its contest for well-written limericks

Ragan shared the best entries and top picks.
How impressive the clamour,
This quest for good grammar,
Next year we’ll add ours to the mix.

Being in the press release business, we spend a lot of time coaching clients on headline writing, press release crafting, and other basics of producing press releases that [...]

Posted in Industry Blogs | Tagged All Things Press Release, business wire, grammar, Grammar Gossip, grammar tips, public relations | Comments Off

Pew Survey: Multi-platform Approach Calls for News That’s Portable, Personal, Participatory

March 1, 2010 – 4:06 pm

It’s the multi-platform approach.
In an enlightening survey rich with statistics, the Pew Internet and American Life Project announced the results of their ”Understanding the Participatory News Consumer” study today. Among the fascinating stats culled from the telephone survey of 2,259 adults 18 or older is the fact that almost half (46%) said they get their news from four [...]

Posted in Industry Blogs | Tagged business wire, EON: Enhanced Online News, mobile, PR, Press Release, press release 2.0, Press Release Tips, public relations, social media, web 2.0 | Comments Off

How Many Links are Enough? It Depends: All Things Press Release Podcast

February 26, 2010 – 10:43 am

We talk a lot about links in press releases at Business Wire. Why?
Because links are important signposts for both readers and search engine robots. They can help with your page rank, drive traffic to your website, amplify your message and help increase engagement and understanding.
In this edition of the All Things Press Release podcast, our EON [...]

Posted in Industry Blogs | Tagged All Things Press Release, Bing, business wire, Google, podcast, press releases, search engine optimization, seo, web 2.0, Yahoo | Comments Off

PR Peeps Poll: 30% Access News and Press Releases via Mobile Devices

February 22, 2010 – 2:38 pm

The periodic PR Peeps Poll results are in and reflect a growing move by professional communicators to access news and press release content from mobile devices. Thirty percent of 297 polled said they do just that “all the time.”

They’re not alone. Smartphones will outnumber desktop shipments by 2012, according to a recent report by Morgan Stanley. And a [...]

Posted in Industry Blogs | Tagged All Things Press Release, business wire, mobile, poll, Polls, PR, PR Peeps poll, press release distribution, public relations, social media, web 2.0 | Comments Off

When Press Releases Go Global, Timing Important: All Things Press Release Podcast

January 28, 2010 – 2:34 pm

Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom.
All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world.
Simultaneous? Play [...]

Posted in Industry Blogs | Tagged All Things Press Release, atpr, business wire, new media, podcast, podcasts, Press Release, press releases, public relations | Comments Off