August 11, 2010 – 1:12 pm
We were recently informed by the kind folks at the online brand optimization platform Heardable that Business Wire is currently the number one brand on their Heardable 100 list which measures thousands of online brands across a variety of metrics which they classify into categories including: Portable (optimized for mobile browsers?) Shareable (is it easy [...]
This is the second edition in my mini-series on SEO basics based on questions we’ve received in our ongoing webinar series on press release SEO. In this post I address five questions that are a bit more advanced than those I answered in SEO 101, the first post in the series. Should we embed a [...]
Posted in Industry Blogs
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Tagged bing yahoo, business wire, Google, Press Release Optimization, search, search engine optimization, seo, seo 102, SEO Tip Jar, web 2.0, Webinars
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For this edition of SEO Tip Jar I culled some questions from last week’s webinar on Press Release SEO presented by Alison MacDonald, Raschanda Hall and yours truly. We’ve held this webinar a few times now, and some questions keep coming up. In that vein, I thought I’d start a mini-series answering your basic press [...]
Getting your press release into Google News is a priority for those who issue press releases. While we go to great lengths behind the scenes to ensure that happens, the structure of your press release also plays a huge role. In this edition of the All Things Press Release podcast, our EON Product Manager Joseph Miller provides simple [...]
In this edition of SEO Tip Jar I want to show you some free keyword tools that can start using today to supplement your press release and online content creation efforts. Keyword tools are an excellent resource to help you optimize for search, generate new ideas, gauge the relative popularity of different keywords among searchers [...]
Posted in Industry Blogs
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Tagged business wire, EON: Enhanced Online News, free tools, ideas, keywords, Press Release, Press Release Optimization, Press Release writing, press releases, seo, SEO Tip Jar, Small Business Marketing, web 2.0, writing
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It’s the age old question. As long as companies and PR practitioners have been sending releases, everyone has wanted to know when is the best time to send my release?
Everyone still wants to know because there is really no true right answer. Until Google starts mining data directly from our minds predicting the future will continue to be a difficult endeavor. However, with the power of free tools and site search it’s become relatively easy to get a read on the present and measure short term opportunities.
Here’s my basic premise: using tools like Google Trends and site search on the major press release distribution sites like Business Wire to gauge the amount of competition, you can increase your chances of catching a wave and contributing to a hot story.
Posted in Industry Blogs
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Tagged business wire, Google, Google Trends, press release distribution, Press Release Optimization, Press Release Strategy, Press Release Tips, search, seo, SEO Tip Jar, web 2.0
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For this edition of SEO Tip Jar I wanted to look at hit releases and see what attributes they tend to have in common. My methodology was simple and straightforward. I defined hit releases as those getting the most release reads (or page views) and took the top 10 releases on EON: Enhanced Online News [...]
Judging from my recent experiment, they do. For years, conventional wisdom suggested avoiding special symbols such as ® (registered trademark) and ™ (trademark) in press release headlines. The assumption has been that search engines and downstream sites to which releases are pushed have difficulty digesting words with symbols attached and your release may be misconstrued. [...]
Posted in Industry Blogs
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Tagged Bing, business wire, Google, Press Release Optimization, Press Release Tips, search, search engine optimization, seo, SEO Tip Jar, web 2.0, Yahoo
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For many companies and agencies distributing press releases, appearing in online news outlets such as Google News is a significant benefit and often an important part of their PR or SEO strategy. And from their perspective, getting in may seem quite straightforward when using a wire service such as Business Wire: Write the press release, [...]
Posted in Industry Blogs
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Tagged business wire, EON: Enhanced Online News, Google, Google News, google tips, Joseph Miller, news, PR, Press Release Optimization, Press Release Tips, search, seo, SEO Tip Jar
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Great press releases start with great headlines. More and more press release writers are learning that a great headline is not only about being catchy, but also about applying SEO best practices in order to maximize your reach in search engines.
In this edition of the All Things Press Release podcast, our EON Product Manager Joseph [...]
Posted in Industry Blogs
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Tagged All Things Press Release, business wire, EON: Enhanced Online News, headlines, podcast, Press Release, Press Release Optimization, Press Release Tips, search engine optimization, search friendly headlines, seo, web 2.0
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