Author Archives: Joseph Miller, EON Product Manager

Free Tools to Enhance Your Press Release Reports

SEO Tip Jar blogger Joseph MIller offers great free tips and tools for tracking your results. Check ‘em out!

Business Wire’s Inclusion in Google News Archives Means Press Releases Live Forever

The Business Wire Google News archive goes back to the 1990s. Your press releases, like diamonds, are forever. Believe it.

Send Your Press Release on a High Quality Site

Not all news distributors and websites are created equal, says Google. Here’s some questions to ask when deciding what constitutes a high quality sites for sending out your news releases

Press Releases and Branding: Build Your Brand for Better SEO

With two billion active users and 130 million domains on the web, indexing the torrent of information is a challenge for large search engines and impossible for individuals. One way to distinguish your company or organization is to build a trusted brand within your niche. Press releases, done well, can play a role here. Search [...]

How to Keep Your Press Releases From Getting Rejected by Google News

To get your press release into Google News, don’t be too redundant with keywords and hyperlinks. Too much redundancy appears to be a red flag.

The 50-40-10 Rule of Optimizing Press Releases

The 50-40-10 Rule of Optimizing Press Releases Have you ever wondered how much energy you should put towards optimizing your press releases?  If so, please consider adopting my 50-40-10 optimization technique for your next press release (it’s great for blog posts too, by the way!). So what does 50-40-10 mean?  50-40-10 is a technique for [...]

Tech PR Peeps Poll: 80.4% Say Twitter Overrated As Tool for Pitching Authors

This is a guest post from Travis Van.  Travis is the founder of Business Wire partner ITDatabase, a research platform for tech industry PR. Social media fever runs so high these days that it’s tough for tech PR pros to distinguish real opportunities from the useless fluff regularly offered up by pundits. Particularly unclear is [...]

Multimedia Still Makes Better Press Releases

by Joseph Miller, EON Product Manager, Business Wire Austin Business Wire’s distribution and technology products have evolved considerably throughout the years (we’re celebrating our 50th anniversary next year!). With the advent of Internet distribution and other standards along with prolific creation of digital media such as photos and videos, we’ve been quick to adopt multimedia [...]

SEO 104: Press Release SEO Final Exam

Welcome to the final edition (for now) of our SEO Q&A mini-series.  If you haven’t yet, I recommend taking a few minutes and reading through the previous posts: SEO 101, SEO 102 and SEO 103. If you’re the impatient type, feel free to go straight to the Final Exam.  Otherwise, continue on to our final [...]

SEO 103: Advanced Press Release SEO Questions From Our Webinars

Welcome to the third edition of our webinar Q&A series.  If you missed the first two posts, please take a moment to read SEO 101 and SEO 102 so you’ll be prepared for the final exam at the end of SEO 104. Ready?  Here’s the third selection of questions straight from attendees of our press [...]