Author Archives: Ezra Marbach

Investor relations and social media: it’s all about the platform

FOR some time, there’s been a recurring meme suggesting that investor relations pros are to blame for their industry’s painfully slow embrace of social media. The meme goes that social media has transformed many businesses — but because IR pros have been so concerned about the potential dangers they’ve chosen to sit on the sidelines. [...]

Crisis investor relations in the age of social media

SO OFTEN lately, public companies have been under attack. Most of these attacks have been directed at Chinese companies publicly-traded on US stock exchanges. When these attacks started they were largely ignored. No one was surprised that a handful of small-cap Chinese companies were frauds. But when the attacks exposed some mid-cap companies that were [...]

Will Netflix CEO Hastings usher in a new era for investor relations?

REED HASTINGS, CEO of Netflix (NASDAQ: NFLX) is a remarkable entrepreneur. He founded a DVD-by-mail business in the late ‘90s that now boasts 25+ million subs and is disrupting the media and entertainment industries. But similarly impressive and yet somewhat overlooked is how he’s provided a blueprint for the future of online finance, investor relations, [...]

5 ways IR departments are improving their earnings calls

AS EARNINGS season comes to a close, public companies continue to demonstrate an increasing focus on using their earnings calls to be more social, interactive, and transparent. The following are some recent examples that I have noticed: 1. Allotting more time for investor questions: Ex. 1: “Based on the feedback we’ve received from many of [...]

Social media advice for IR in 2011: use your own website

A COUPLE of weeks ago, investor relations pro Patrick Kiss wondered why IR has been slow to adopt social media and what can be done to “move things forward”. He exhorted the IR industry, saying, “for progress to be achieved in investor relations in social media, monitoring is not enough. Engagement is necessary — and [...]