This year at BlogWorld East in New York City, I had the pleasure of listening to Jay Baer discuss the topics in his book, The Now Revolution, which he co-authored with Amber Naslund. I thought Jay did a wonderful job keeping the audience engaged in the discussion, with all of us wanting to learn more. [...]
My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul Gillin, to be our special guests. This book is really good and deserves a review. Of course, I have to disclose that [...]
Posted in Industry Blogs
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Tagged b2b, book, Deirdre Breakenridge, eric schwartzman, Paul Gillin, PR 2.0, public relations, Social Marketing, social media, Social Media Planning, Strategic Communications
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Here’s a quick question for you to think about … How are you supporting your social media policy? We build policies to guide our employee communications as well as how the public interacts with us through social media. It’s important to think about the training and the tools and resources to help employees successfully implement [...]
You may remember me writing about “A Year Without Newspapers,” which was an experiment by Adam Vincenzini. Adam’s challenge was to go an entire year without reading a newspaper. Last week, Paul Sutton introduced me to another challenging experiment and I think this one is just as tough, if not tougher to achieve. Paul, who [...]
If you’ve been reading my blog for the past few years you would know that I am a huge advocate of using social media for awareness, to ignite passion and to create strong bonds between people. Let’s see if social media can really live up to the praise and recognition its been given by so [...]
We’re gearing up for a dynamic #PRStudChat discussion on June 15th at 8:30 p.m. ET, focusing on the topic of Social Good. Our panel of special guests will share their insights with the community and demonstrate how non-profits are making a difference through their social interactions. The panel members include: Shonali Burke (@shonali), Heather Whaling [...]
Enhanced Social Media Response Chart
In preparation for my presentation last week to the members of the PRSA Alaska Chapter, I created an enhanced version of a Social Media Comment Response Chart. The updated version includes three areas of comments: (1) Positive Comments, (2) General Brand/Product/Service Comments with various types of responses required based on the different kinds of inquiries [...]