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Author Archives: Deirdre

#PR & the Future of Media

August 22, 2011 – 7:37 am

I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision, which will take place on August 23, 2011 at 2:00 p.m. ET. The question I was asked: how important is owned media in the marketing mix today; an interesting question for PR professionals, as our focus has been [...]

Posted in Industry Blogs | Tagged Cision, Deirdre Breakenridge, event, Future of Media, Owned Media, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Social Media Planning, Strategic Communications, video | Comments Off

Are You a Technology Tester?

August 19, 2011 – 11:00 am

Years ago, it was our Web team that brought any new and interesting technology to the table for evaluation and set up. At my marketing communications firm, we relied on these folks to simplify the complicated and to enlighten us. For example, they took a lot of time to explain WebTrends, and they showed the [...]

Posted in Industry Blogs | Tagged Deirdre Breakenridge, planning, PR, PR 2.0, PR 2.0 Technology, social media, Strategic Communications, Technology Tester | Comments Off

The Phases of Change – From #PR Change Thinker to True Change Agent

August 15, 2011 – 6:33 am

A couple of weeks ago, I wrote a post “Public Relations Expanded: Eight New Social Roles Assigned.” The piece highlighted some new areas or functions in PR, where the professional can shine, from the PR Policymaker and Internal Communication Collaborator to the Pre-Crisis Doctor and Master of the Metrics. However, in order to take on new challenges, change must take place. It has to come from within first, and then filter through to your role in the organization.

Posted in Industry Blogs | Tagged change agent, Deirdre Breakenridge, Organizational Behavior, PR, PR 2.0, public relations, social media, Strategic Communications | Comments Off

Responsibilities of the #PR Policymaker

August 12, 2011 – 7:24 am

Stepping up to help champion the social media policy development process is a critical role in the organization; one well suited for the PR professional. From my experience, working with different companies and professionals, the PR policymaker (one of the eight new roles assigned) often gets the ball rolling with a clear vision of how [...]

Posted in Industry Blogs | Tagged Deirdre Breakenridge, PR, PR 2.0, public relations, social media, Social media policy, Strategic Communications | Comments Off

Enhance Your #PR Technology Toolkit

August 8, 2011 – 6:50 am

It’s important for PR Technology Testers to have the right tools in their social media toolkits. There are a number of excellent tools available today that help you strategize, analyze relationships, add to your productivity and visualize the affects of social communications.

Posted in Industry Blogs | Tagged Asterisq, Cloud.li, Post Planner, PR, PR 2.0, PR 2.0 Technology, public relations, social media, Vocus | Comments Off

#PRStudChat August Session Announcement: The Mentor/Mentee Project

August 1, 2011 – 5:59 am

There are wonderful opportunities presented daily in social communities and it’s refreshing to see students, young professionals, PR pros and educators taking advantage of these unique experiences. From the participation in Twitter chats and conversations in Facebook groups to LinkedIn Q&A and networking with peers and potential mentors, we’re all growing together. On August 24, [...]

Posted in Industry Blogs | Tagged Deirdre Breakenridge, Mentoring, PR, PR 2.0, PRStudChat, public relations, social media, twitter | Comments Off

Interview: Enhancing your #PR Internship Program

July 29, 2011 – 10:56 am

I recently met Ruth Bazinet, director of media relations and social media in the Office of Public Affairs at Roger Williams University in Bristol, R.I. When we were on Twitter discussing a #PRStudChat mentoring project, Ruth sent over information on her PR internship program that really caught my eye. The program was full of wonderful [...]

Posted in Industry Blogs | Tagged Deirdre Breakenridge, Internships, interview, Mentoring, PR, PR 2.0, PRStudChat, public relations, Ruth Bazinet, social media | Comments Off

Public Relations Expanded: Eight Social Roles Assigned

July 25, 2011 – 5:04 am

Here’s the good news…if your organization is participating in social media, then the public relations function has expanded. The responsibilities of the PR professional continue to increase, with new roles assigned. As you take on these new challenges, you’re seen as an even more valuable asset to your company. In my book, “Putting the Public [...]

Posted in Industry Blogs | Tagged Deirdre Breakenridge, PR, PR 2.0, public relations, Putting the public back in Public Relations, social media, Social media policy, Strategic Communications | Comments Off

Social Media Provides Endless Opportunities for Students

July 18, 2011 – 4:42 am

Flying back from the Bahamas, I chatted with a flight attendant whose daughter is attending Quinnipiac University in Connecticut and preparing for her future career. With the conversation fresh on my mind, I started thinking about the endless opportunities that social media provides students who are planning their futures. As a student, you always want [...]

Posted in Industry Blogs | Tagged blogging, college students, Collegiate Program, Correspondent, Mentoring, PR 2.0, public relations, social media, usa today | Comments Off

Special Announcement: Join Honda & RPA for the July 20th #PRStudChat!

July 14, 2011 – 5:25 pm

With the increasing use of digital communications, the July 20th PRStudChat session will focus on how advertising agencies and their clients are using digital media within their campaigns. Our two special guests that night will discuss the launch of the new Honda Quest with the PRStudChat community. We’re thrilled to announce that Alicia Jones, social [...]

Posted in Industry Blogs | Tagged advertising, Deirdre Breakenridge, Digital Communications, event, Honda, PR 2.0, PRStudChat, Quest, RPA, social media, Strategic Communications, twitter | Comments Off