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Author Archives: Cathy Brooks

Dissed by Santa, So Suggesting Resolutions Instead

January 5, 2010 – 7:31 am

by Cathy Brooks Even though I’m pretty sure there isn’t actually a portly old dude in a red suit who slips down chimneys with presents, I wished pretty hard for something this Christmas. It didn’t come. Okay, so I’m Jewish and maybe that had something to do with the fact that Santa blew me off, but to be [...]

Posted in Articles, Industry Blogs | Tagged bad pitches, cathy brooks, ces, ces09, Conferences & Events, pitching media, pr 101, PR 2.0 - New Communications, social media | Comments Off

The reports of newspapers’ death are (perhaps) greatly exaggerated

September 30, 2009 – 7:24 am

Guest post by Cathy BrooksSource: Shutterstock
I admit it. I’m old fashioned. That may seem a silly statement coming from someone as deeply steeped in the digital realm as I, but when it comes to certain things this Silicon Valley geek likes to roll old school. I believe in charcoal barbecues. I believe in hand-writing thank [...]

Posted in Articles, Industry Blogs | Tagged Business - Marketing, cathy brooks, chris o'brien, next newsroom, PR 2.0 - New Communications, San Jose Mercury News, social media | Comments Off

Darwin’s theory: Survival of the (conference) fittest

September 3, 2009 – 9:06 am

Guest post by Cathy Brooks, read her blog | follow her on TwitterCredit
The tech industry cannibalizes its own young quite well – at least when it comes to conferences.
You know what I’m talking about. Any time there’s a hot topic, a battery of conferences and events spring to life, all purporting to be the end [...]

Posted in Articles, Industry Blogs | Tagged 140, allthingsd, charcters, conference, Conferences & Events, darwin, demo, PR 2.0 - New Communications, social media, tech, techcrunch50, technology, twitter, twtrcon | Comments Off