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Author Archives: brian

The Human Cost of Social Connectivity

September 9, 2011 – 6:44 am

The Egyptian Revolution is a historical event for many reasons, not the least of which is the relentless dedication of human will to overcome tyranny against all odds. For those who study social networks, the revolution is also of course significant because of the role Facebook and Twitter played in the concentration of discontent and [...]

Posted in Industry Blogs | Tagged Business - Marketing, egosystem, human cost, interest graph, me, media, New Communications, nichework, personal, revolution, social media, socialgraph | Comments Off

What are you learning from social that you are applying to traditional?

September 8, 2011 – 7:22 am

Guest post by Chris Beck of 26DotTwo You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can be cross-pollinated to increase your impact? The focus in social is on the 5th P (people); communities, niche groups, and [...]

Posted in Industry Blogs | Tagged 26dottwo, advertising, Business - Marketing, chris beck, media, media+buy, social media | Comments Off

Time, Tide and the Net Wait for No One by Chief of Naval Operations Adm. Gary Roughead

September 3, 2011 – 2:56 pm

In June 2011, I was alerted by good friends Dr. Kaye Sweetser and Navy Commander Charlie Brown that Charlene Li and I were referenced in a speech presented by Chief of Naval Operations Adm. Gary Roughead. I was honored to say the least. But, after reading the transcript of the speech, I’m also informed and [...]

Posted in Industry Blogs | Tagged audience, audience with an audience, brian+solis, Business - Marketing, charlene li, cno, gary roughead, navy, New Communications, social media | Comments Off

What’s the R.O.I.? A Framework for Social Analytics

September 1, 2011 – 6:46 am

“Not everything that can be counted counts, and not everything that counts can be counted.” - Albert Einstein Say hello to my little friends, R.O. & I. Yes. Return on investment have become the bane of an entire new media industry. However, avoidance is not the answer. While the question of “what’s the R.O.I. of [...]

Posted in Industry Blogs | Tagged Altimeter Group, analytics, business, Business - Marketing, listening, Measurement, metrics, report, roi, social media, susan etlinger | Comments Off

The End of Social Media 1.0

August 29, 2011 – 6:22 am

The debut of a series introducing The End of Business as Usual… Follow us on Twitter! Like us on Facebook! Circle us on Google+! I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that [...]

Posted in Industry Blogs | Tagged advertising, anti-social, antisocial, business, Business - Marketing, evolution, social media, social media 1.0 | Comments Off

Announcing: The End of Business as Usual

August 26, 2011 – 9:02 am

Earlier this year, I announced that I was writing another book. I left clues here and there, but I had yet to officially announce the title or the focus of the book. The truth is that I didn’t want to give readers of Engage 2 the impression that I was ready to move on. So [...]

Posted in Industry Blogs | Tagged book, Books, business, Business - Marketing, consumer, Culture, New Communications, revolution, social media, teobau, the end, the end of business as usual, wiley | Comments Off

The Pivot Story Arc

August 25, 2011 – 8:35 am

During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more often than not, “What is our story?” I think that’s a great question. So, I took a moment to write the story [...]

Posted in Industry Blogs | Tagged advertising, business, Business - Marketing, conference, Conferences & Events, event, media, New Media University, pivot, social media | Comments Off

New Infographic: The Brandsphere by Brian Solis and JESS3

August 22, 2011 – 9:15 am

In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.). Over the years, I’ve studied the various categorization of media from a few perspectives, 1) that of traditional content creation, owners, budgets, and metrics, 2) how social networks cater to consumption and sharing, 3) [...]

Posted in Industry Blogs | Tagged Business - Marketing, dell, earned, media, New Communications, owned, p.o.e.m., promoted, shared, social media, sponsored, Starbucks | Comments Off

Reading Between the Lines: An interview about Engage and what’s next

August 21, 2011 – 11:50 am

I recently spent some time talking to Sarah Morales of Vertical Measures to discuss the new Engage and we wound up having a fun and in-depth conversation that I felts was also worth sharing with you here. Sarah: This is the updated version of the book that championed, “Engage or Die!” What are the main [...]

Posted in Industry Blogs | Tagged book, business, Business - Marketing, end of business, engage, engage 2, interview, social media, vertical measures | Comments Off