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Author Archives: brian

Social Media’s Impending Flood of Customer Unlikes and Unfollows

October 4, 2011 – 8:15 am

This is part two in a short series to introduce The End of Business as Usual…originally posted on Harvard Business Review (edited) There’s an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of [...]

Posted in Industry Blogs | Tagged book, Books, Business - Marketing, dell, end of business, end of business as usual, Facebook, Google, havard business review, hbr, social media, techmeme, twitter, unfollow, unlike | Comments Off

Digital Darwinism: Who’s Next?

September 30, 2011 – 8:58 pm

This is the first part in a short series to introduce The End of Business as Usual… Change is inevitable, but it is rarely easy. Among the greatest difficulties associated with change is the ability to even recognize its need at a time when we can actually do something about it. Sometimes, when we finally [...]

Posted in Industry Blogs | Tagged adapt, adaptordie, book, Books, Business - Marketing, darwinism, digital darwinism, disruption, disruptive, end of business, end of business as usual, evolution, evolve, innovation, revolution, social media, techmeme | Comments Off

How Marketing Automation will Need to Evolve to Survive

September 30, 2011 – 7:22 am

Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software. We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending [...]

Posted in Industry Blogs | Tagged Business - Marketing, content, email, hubspot, leads, marketing automation, social media | Comments Off

Marcel LeBrun of Salesforce Radian6 on the Future of Social Media Monitoring

September 27, 2011 – 8:29 am

Radian6 is one of the industry’s leading social media management platforms and was recently acquired by Salesforce. I was invited to join Salesforce at its recent Social Advisory Board meeting during its annual Dreamforce conference in San Francisco where I had an opportunity to sit down with Marcel LeBrun, SVP and GM of Salesforce Radian6. [...]

Posted in Industry Blogs | Tagged Business - Marketing, dreamforce, marcel lebrun, Radian6, revolution, salesforce, social advisory board, social media | Comments Off

Whoops, I didn’t mean for you to read this

September 25, 2011 – 6:43 pm

As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who we are (outward facing), who we [...]

Posted in Industry Blogs | Tagged anthony weiner, Business - Marketing, dave winer, Facebook, New Communications, open graph, personal brand, social media, social networking | Comments Off

The New Facebook: A Timeline for Personal Discovery and Storytelling

September 22, 2011 – 7:49 pm

“For the first time ever in a single day we had 500 million people use Facebook” – Mark Zuckerberg For those who focus on the debate between Facebook, Google Plus and Twitter are missing the true story. Today at Facebook’s f8 developer conference we were reminded about what the story really is…you and me. No, [...]

Posted in Industry Blogs | Tagged Business - Marketing, f8, Facebook, interest graph, mark+zuckerberg, open graph, social media, socialgraph | Comments Off

Be careful what you ask for, you might just measure it

September 19, 2011 – 7:05 am

New media marketing is creating an undercurrent that is shifting the very foundation of business. Without a full understanding of what’s possible, a clear view to the future or an idea of the strength or extent of the market undertow, executives cautiously embrace emerging social and mobile channels based on guidance of internal champions and [...]

Posted in Industry Blogs | Tagged business, Business - Marketing, customer, engage, listen. monitor, service, social media | Comments Off

Twitter’s Mad Men Moment

September 15, 2011 – 7:24 am

Twitter continues to impress its supporters and critics alike. With 100 million active users, one billion Tweets published every day, and a fresh round of funding, Twitter’s monetization strategy continues to mature. In addition to licensing deals for its coveted fire hose and a future revenue stream tied to analytics, Twitter’s blue bird truly flies [...]

Posted in Industry Blogs | Tagged ads, advertising, brandsphere, Business - Marketing, jess3, promoted, social media, twitter | Comments Off

People use social networks to connect with friends and family, sometimes brands

September 13, 2011 – 7:03 am

I have to be honest, the headline is a bit hypocritical. I spend most of my time helping businesses embrace the opportunity to understand customer needs and engage with them in ways that they appreciate and value. Contrary to popular belief however, everyday consumers aren’t flocking to social media to build relationships with their favorite [...]

Posted in Industry Blogs | Tagged 5 w's, anti-social, business, Business - Marketing, h.e., lab42, relationship, social blindness, social media, why | Comments Off

Introducing EndofBusiness.com

September 12, 2011 – 9:12 am

In preparation for the launch of my next book, I’m proud to share that v1 of the site is now live at EndofBusiness.com. About the book: TODAY’S BIGGEST TRENDS- the mobile web, social media, gamification, real-time- have forced us to rewire the way we think about and run our businesses. Consumers are creating a new [...]

Posted in Industry Blogs | Tagged book, Books, business, Business - Marketing, Change, end of business as usual, endofbusiness, New Communications, social media | Comments Off