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Author Archives: Brian Solis

4 Strategic Areas Where Facebook Must Invest Post-IPO

May 18, 2012 – 11:39 am

Mark Zuckerberg by Brian Solis Mark Zuckerberg and 900 million of his friends hit Wallstreet with America’s largest IPO and has once again made history. Facebook’s first trade was $42.05 giving the social network a valuation of ~$115 billion. In the process, Zuckerberg became the 29th-richest man in the world with another half dozen employees [...]

Posted in Industry Blogs | Tagged bono, build and ship, Business - Marketing, Culture, Disruptive Technology, Facebook, innovation, investor, investor graph, IPO, leadership, social media, socialgraph, Wall Street | Comments Off

The Fallacy of Information Overload

May 15, 2012 – 7:50 am

Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise. Every now and then, I share another side of myself that evokes the aspiring social scientist in me as I [...]

Posted in Industry Blogs | Tagged clay shirky, collective, Culture, david weinberger, digital, filter, information overload, intelligence, lifestyle, Social Issues, social media | Comments Off

Music, Film, TV: How social media changed the entertainment experience

May 10, 2012 – 8:56 am

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In [...]

Posted in Industry Blogs | Tagged behavior, Business - Marketing, Disruptive Technology, entertainment, film, hollywood, movies, multi-screen, music, New Communications, social media, the hollywood reporter, thr, tv | Comments Off

The future of TV is more than social, it’s a multi-screen experience that needs design

May 7, 2012 – 12:19 pm

The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is [...]

Posted in Industry Blogs | Tagged 3 screens, business, Business - Marketing, Disruptive Technology, ipad, iphone, living room, mobile, screen, second screen, smart phone, social media, social tv, tablet, television, third screen, tv | Comments Off

The Path from a Social Brand to a Social Business

May 2, 2012 – 10:17 am

I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this [...]

Posted in Industry Blogs | Tagged brand, branding, business, Business - Marketing, Culture, Disruptive Technology, holistic, mediatemple, mt, mt residence, path, questions, residence, social brand, social business, social media | Comments Off

Do Customers Really Matter to Your Business? Prove it.

April 30, 2012 – 9:21 am

Frank Eliason and I have known each other for many years. We’ve shared the stage on many occasions, he’s made an appearance on Revolution, and most importantly, I’m proud to call him a personal friend. Frank has championed the adaption and transformation of customer service during his time at Comcast and at CITI. Never one [...]

Posted in Industry Blogs | Tagged @yourservice, at your service, book, Business - Marketing, customer, foreword, frank eliason, New Communications, relationships, social customer, social customer service, social media, wiley | Comments Off

3D On All Platforms: Is It Worth It?

April 27, 2012 – 12:56 pm

Guest post by James Stewart, Director at Geneva Film Co The debate surrounding 3D’s viability across all platforms continues to rage. Nay-sayers maintain that 3D is merely a “flash in the pan”… a “fad”… soon to fade into technological obscurity. Yet visionary artists and innovators continue to drive 3D technology deeper into the very fabric [...]

Posted in Industry Blogs | Tagged 3d, ad, advertising, commercial, Disruptive Technology, film, gaming, geneva film co, james cameron, james stewart, New Communications, platforms, tv | Comments Off

They All Laughed – The road to becoming a social enterprise

April 25, 2012 – 10:30 am

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK People laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all: The standard - “We can’t open ourselves up to this kind of risk.” The mean - “You’re just trying to manipulate company perception.” [...]

Posted in Industry Blogs | Tagged aramark, business, Business - Marketing, construct, danna vetter, Disruptive Technology, enterprise, social, social business, social media | Comments Off

Engagement ain’t nothing but a number – why 1% isn’t good enough

April 23, 2012 – 9:18 am

The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity that signals the strength and [...]

Posted in Industry Blogs | Tagged Business - Marketing, ehrenberg-bass, engagement, Facebook, Google, like, mediumalism, mediumalistic, social media, timeline, twitter | Comments Off