February 24, 2012 – 7:00 am
by Danny Selnick, Vice President of Public Policy & LatinoWire Services, Business Wire DC Communicators that may have only the occasional need to engage with the Hispanic media and community about an issue, product or some other topic, should take note of a few useful tips for their targeted communications outreach or run the risk [...]
Posted in Industry Blogs
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Tagged business wire, Hispanic media, hispanic news, Latino media, latino news, LatinoWire, press release translations, Public Policy, spanish language media, Spanish translations, translations, WiredIn Articles
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February 14, 2012 – 7:00 am
by Amy Yen, Marketing Specialist, Business Wire Dallas Are you optimizing your press release headlines? For the second straight year, our friends at Schwartz MSL Research Group have put together a study on the SEO of press release headlines using data from Business Wire releases. As we’ve previously noted, Google only displays roughly 65 characters [...]
Posted in Industry Blogs
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Tagged business wire, Google, Google News, Google SERPs, headline SEO, press release headlines, Press Release Optimization, press release SEO, Press Release Tips, Schwartz MSL, Schwartz MSL Research Group, search engine optimization, seo
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January 30, 2012 – 7:00 am
by Danny Selnick, Vice President, Public Policy Services, Business Wire DC Did you ever think that your earnings or hiring news might really be of interest to members of Congress? Well they are. When a company has positive earnings or announces expansion plans, it may tie into job stability and growth — not just at the company, but [...]
January 24, 2012 – 10:28 am
by Ibrey Woodall, VP Web Communications Services, Business Wire Florida Hopefully, one of the items on your list of New Year’s resolutions is to closely review the workings of your current online newsroom. Do you have a fully developed and optimized online newsroom? Does it have the expected features? Does it fit well into your [...]
Posted in Industry Blogs
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Tagged 2011 Communicators Online Newsroom Survey, Bally Technologies, Bulldog Reporter, business wire, Cindy Haas, Ibrey Woodall, Maggie Jensen, Mike Trask, online newsroom survey, online newsroom tips, online newsrooms, public relations, Ryder System, Securian
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January 24, 2012 – 8:00 am
With the rapid proliferation of web-enabled mobile devices, your target audience is no longer tethered to their desktop computers. Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations. As of June 2011, consumers now spend more time [...]
Posted in Industry Blogs
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Tagged Brand2Hand, business wire, mobile, mobile alerts, mobile news, Nigel Malkin, Press Release Tips, public relations, SMS, SMS alerts, text alerts, text messages
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December 29, 2011 – 8:00 am
by Cindy Cantu, Client Services Representative, Business Wire Houston Client and prospects mingled with Business Wire Houston staff, while enjoying delicious hors d’oeuvres and drinks at a Holiday Happy Hour on Thursday, Dec. 15, 2011. The event was held at Sambuca Jazz Café, an elegant dinner club located in the downtown district’s historic Rice Hotel. [...]
December 6, 2011 – 7:00 am
Holiday Happy Hour Hosted by Business Wire Houston As a sign of appreciation to current and prospective clients, Business Wire Houston will host a Holiday Happy Hour on Thursday, Dec. 15. Mingle while enjoying delicious food and drinks in the beautiful backdrop of the elegant dinner club located in the historic Rice Hotel. Live music [...]
November 7, 2011 – 8:05 am
By Amy Yen, Marketing Specialist, Business Wire Los Angeles BlogWorld Expo is a daunting place to be. There are more than 150 sessions featuring more than 250 speakers over three days, not to mention the fact that the whole place is basically teeming with really smart people with really interesting ideas about absolutely everything. So, [...]
Posted in Industry Blogs
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Tagged Amber Naslund, Amy Yen, blogging, blogs, BlogWorld, BlogWorld Expo, BlogWorld LA, business wire, BusinessWired, BWELA, Chris Brogan, Dennis Yu, EdgeRank, Facebook, Facebook EdgeRank, ford, Google, Google Panda, google plus, Guy Kawasaki, Jim Farley, mobile, new media, Panda, seo, Shane Ketterman, social media, Technorati
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October 19, 2011 – 7:02 am
Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.
Posted in Industry Blogs, Media relations
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Tagged #PRSAIcon, Amy Yen, Chris Brogan, customer service, Joe Rohde, link tracking, marketing, Measurement, media training, multimedia, new media, PR, Press Release Optimization, PRSA, PRSA 2011, public relations, Publicity, search, seo, social media, Soledad O'Brien, storytelling, video
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October 14, 2011 – 6:13 am
Business Wire sets up camp at the PRSA International Conference this weekend. Come by and say hello at Booth #401/403 where you can register for a chance to win an iPad2 and get a free online newsroom consultation. 
Posted in Industry Blogs
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Tagged #PRSAIcon, business wire, Greg Jarboe, Laura Sturaitis, mobile alerts, multimedia press releasees, online newsrooms, PR, PR conference, PR measurement, press release measurement, press releases, PRSA, PRSA 2011, PRSA International Conference, public relations
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