Author Archives: Amy Yen, Marketing Specialist, Business Wire

Don’t Forget Who is Also Interested in Your News — Congress and Wall Street

by Danny Selnick, Vice President, Public Policy Services, Business Wire DC Did you ever think that your earnings or hiring news might really be of interest to members of Congress?  Well they are.  When a company has positive earnings or announces expansion plans,  it may tie into job stability and growth — not just at the company, but [...]

New Year, New Online Newsroom

by Ibrey Woodall, VP Web Communications Services, Business Wire Florida Hopefully, one of the items on your list of New Year’s resolutions is to closely review the workings of your current online newsroom. Do you have a fully developed and optimized online newsroom? Does it have the expected features? Does it fit well into your [...]

Top 5 Reasons You Need to Be Delivering News to Stakeholders Via Mobile Alerts

With the rapid proliferation of web-enabled mobile devices, your target audience is no longer tethered to their desktop computers.  Keeping users informed of significant news events via their mobile devices is an essential part of proactive online communication and the newest best practice in investor relations. As of June 2011, consumers now spend more time [...]

Holiday Event Gives BW Houston Clients a Chance to Network

by Cindy Cantu, Client Services Representative, Business Wire Houston Client and prospects mingled with Business Wire Houston staff, while enjoying delicious hors d’oeuvres and drinks at a Holiday Happy Hour on Thursday, Dec. 15, 2011. The event was held at Sambuca Jazz Café, an elegant dinner club located in the downtown district’s historic Rice Hotel. [...]

Upcoming Business Wire Events: Holiday Events in Houston & Phoenix

Holiday Happy Hour Hosted by Business Wire Houston As a sign of appreciation to current and prospective clients, Business Wire Houston will host a Holiday Happy Hour on Thursday, Dec. 15. Mingle while enjoying delicious food and drinks in the beautiful backdrop of the elegant dinner club located in the historic Rice Hotel. Live music [...]

BWELA 2011: 7 Key Takeaways from BlogWorld Expo 2011

By Amy Yen, Marketing Specialist, Business Wire Los Angeles BlogWorld Expo is a daunting place to be. There are more than 150 sessions featuring more than 250 speakers over three days, not to mention the fact that the whole place is basically teeming with really smart people with really interesting ideas about absolutely everything. So, [...]

PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

Amy Yen, Marketing Specialist, outlines eight key takeaways from the PRSA 2011 International Convention. From storytelling to media training to link tracking, here’s what PR, marketing and C-level execs need to know.

PRSA International Conference Preview: See you in Orlando!

Business Wire sets up camp at the PRSA International Conference this weekend. Come by and say hello at Booth #401/403 where you can register for a chance to win an iPad2 and get a free online newsroom consultation.

Business Wire Boston Celebrates 50 Years, Hosts Publisher of The Boston Globe

by Rachel Gould, Senior Client Services Representative, Business Wire Boston Boston-area clients and friends of Business Wire, including members of the media, gathered at the Boston Harbor Hotel on Oct. 4 to celebrate our landmark anniversary.  The event featured a keynote address from Christopher Mayer, Publisher of The Boston Globe, and a champagne toast to [...]

Woo-hoo! Happy 50th Birthday to Us! Business Wire Celebrates at the NYSE

Woo-hoo! Business Wire celebrates its 50th birthday by ringing the bell at the NYSE with our CEO Cathy Baron Tamraz and Warren Buffett. Thanks to all our clients, staff, and colleagues for a great 50 years.