Author Archives: admin

Twitter Visits Surpass New York Times and Wall Street Journal

The race to 1,000,000 followers between Ashton Kutcher and CNN followed shortly thereafter by the Oprah Effect and the ensuing celebrity stampede has propelled Twitter beyond two of the world’s most prominent media brands.
According to Compete and Quantcast, as documented by PaidContent, Twitter.com soared past the online properties of The New York Times and The [...]

“I AM A GEEK!” Unites Geeks to Improve Education in Underprivileged Countries

If you don’t know Shira Lazar, you should. She is by far one of the most intelligent, creative and passionate people that I know and I’m proud to have her as a friend. During Demo09 in March, I had an opportunity to sit with Shira to discuss new ideas and opportunities to collaborate and concentrate [...]

“I AM A GEEK!” Unites Geeks to Improve Education in Underprivileged Countries

If you don’t know Shira Lazar, you should. She is by far one of the most intelligent, creative and passionate people that I know and I’m proud to have her as a friend. During Demo09 in March, I had an opportunity to sit with Shira to discuss new ideas and opportunities to collaborate and concentrate [...]

The Art and Science of Blogger Relations – Updated eBook

I’m happy to announce an updated version of my free ebook, “The Art and Science of Blogger Relations” is now available on Scribd and Docstoc as a free download. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store.
The methodologies and tactics required for effective blogger relations will shatter everything you [...]

In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR

What follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut.”
Credit: Daniel Y. Go
Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under [...]

Sarah Lacy on Putting the Public Back in Public Relations

Sarah Lacy is an exceptional reporter with a unique flair for cutting through the fluff, extracting the real story, and communicating it with a scrupulous sense of relevance, impact, and vision.
She’s an award winning journalist and author of the upcoming book, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise [...]

Twitter: Acquisition vs. Retention

Credit
Seems that even the shiniest applications on the Web also face the same growing pains as any product, no matter where it resides on the adoption bell curve.
While many widely speculated the total number of new users who were introduced to Twitter as a result of the now infamous race to 1,000,000 followers, we do [...]

140 Characters Conference; Exploring the Disruptive Nature of Twitter

Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and [...]

The NewComm Forum Spotlights the Unification of Traditional and New Media Communications

On Monday, I’m joining some of the industry’s most visionary and prolific leaders in the hybrid new world of traditional and new media and marketing.
Please visit the NewComm Forum Website for details on the activities, discussions, and people participating over the course of the two day event. If you’d like to attend, enter the code [...]

Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You

Source
Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse.
According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a [...]