January 7, 2010 – 6:11 am
Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.
This post is long. If you prefer a Word or PDF version, please click here to download.
Please take your time…Read it. Breathe it in. Live the change you wish to see.
If you have not yet done so, please buy this book, it will only help you…”Putting the Public Back in Public Relations.”
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Modern Public Relations was [...]
Posted in Industry Blogs
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Tagged 2.0, brian+solis, Business – Marketing, media, media 2.0, PR, PR 2.0, PR 2.0 - New Communications, Publicity, social, social media
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What follows is the unfiltered version of my latest TechCrunch post, “This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC.“
Credit: Kevin Dooley
In the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities and athletes. Brands are showering them with endorsement deals rich with products, [...]
What follows is the unfiltered version of my latest TechCrunch post, “This is Not a Sponsored Post: Paid Conversations, Credibility & The FTC.“
Credit: Kevin Dooley
In the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities and athletes. Brands are showering them with endorsement deals rich with products, [...]
Source
The press release is over 100 years old and for the most part, its evolution wass mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. [...]
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I’ve just returned from Next09 in Hamburg and Disruptive Media in Stockholm where I’ve unveiled my new focus for what just may serve as the foundation for one of the next two books I hope to write.
As we are tempted by social networks and the kinship of new friends, followers, and fans, we intentionally or [...]
