We had a 1:15 p.m. meeting today with Jack and John to figure out a few ways our companies can work together. Jack and John both work for a digital media company here in Southern California, and have a lot of neat tools that we’ve had our eye on for quite some time.

They went through a pretty lengthy interactive presentation that detailed their offering. What made the presentation all the more compelling was that it was powered by their technologies–from video production to Web publishing. Their client list read like a who’s who–Kia, Boost Mobile, and Sony just to name a few.

We began brainstorming after the presentation.

We threw around some ideas for about a half-hour, and came up with some pretty innovative  solutions that we’re all pretty excited about. What makes our partnership with Jack and John  so promising is the opportunity we see for our combined efforts. Public companies, especially small ones, are inundated with “communication” solutions that are a lot of huff and puff.

The art of presentation is so underrated in today’s IR programs. I’ve seen so many “presentations” that include drab annual reports, no interactivity, and a complete lack of rich-media.

Our approach is a little different. We want to show our clients that IR can be emotive without being flashy.  An annual report should grab an investor, give them easy access to contacts and content, and provide a video or audio message from the CEO–basically tell a story.  And those are just the basics.

That’s where Jack and John came in. Their products and services have gotten some sales traction over the years, but they haven’t found any applications for their technology in IR.

We’re confident we can change that.